Golden Apple has introduced the YandexART neural network to create personalized gift cards

2024: The launch of the service of electronic gift cards with personalization from the neural network

"Golden Apple" on November 28, 2024 presented a service of electronic gift cards with personalization from the neural network. YandexART technology will help you make a map with a unique design that takes into account the reason, the nature of the addressee and other parameters - from your favorite colors to memes and characters from pop culture.

You can issue a gift card with a design from the neural network in the Golden Apple online store, and soon this option will appear in the application. To create a card cover using YandexART, the buyer needs to write a promt - a text request. To use the service, you do not need to be well versed in technology: the Golden Apple interface will show hints that, even when you first get to know the neural network, will help you make the right promt.

The neural network gives users room to customize the gift: for example, it recognizes references to literary works, cinema, art, the era - you can design a map in the style of Louis XIV balls or pop art. The test period showed that 45% of all calls to YandexART in the Golden Apple are deep customization of gift cards, which reflects the features of the recipient, joint experience or common topics with the donor. Examples of such requests: "glamorous potatoes with makeup," "an event host who loves corgi," "pilates cats."

Most often, animals are found in requests to the neural network - 20% of all promts contain mentions of capybaras, lions, rabbits, dogs and other animals. Plants are in second place in popularity: roses, palm trees, hydrangeas and other flowers are found in 17% of requests. In third place are holidays: during testing, 16% of promts mentioned events that occurred at the end of summer and autumn (Builder's Day, Teacher's Day, Father's Day, Mother's Day, etc.).

Generating one image using a neural network takes an average of about 20 seconds. The user can create up to 3 versions of pictures. Tests showed that this amount was enough to get the desired result: before issuing the card, customers created an average of 2.7 images. If none of the proposed options are suitable, the buyer can use the basic designs of the Golden Apple cards: there are 17 different thematic covers with 12 color versions for each.

For the emotional safety of users, the service implements an ethical filter and protection against unacceptable content. They limit the use of the service to create an image on the topic of violence, 18 + and a number of other sensitive topics.

Top calls to the neural network by category

• Animals: capybara, lion, rabbit, dog, dinosaur, cat, owl, rat, mouse, frog
• Plants: rose, palm, hydrangea, lilac, alstromeria
• Dog breeds: terrier, bulldog, poodle, spitz, dachshund, doberman
• Fantastic Beasts: Dragon, Unicorn, Fairy, Gnome, Fury, Valkyrie, Witch
• Car brands: BMW, Mercedes, Audi

Cards are one of the most sought-after types of gifts. According to Tiburon, 60% of Russians would like to receive them as a present from friends and loved ones, 67% from employers and partners (hh.ru data).

YandexART is built into the Golden Apple service by. API The team Yandex Cloud provided an API for implementation on the Golden Apple website, and also provided expert support at all stages of integration. To teach the technology, the developers used a VLM model that works simultaneously with visual and text data. She knows how to analyze images and describes in detail what is on them.