Vinogradova Svetlana Viktorovna

Vinogradova Svetlana Viktorovna

Svetlana Vinogradova was born on May 12, 1968 in the city of Odintsovo-10 (Vlasikha), Moscow Region.

Education

She graduated from the Russian State Social University (RSSU) with a degree in Economics (specialization in Finance and Credit), has an MBA at the Higher School of Economics (HSE).

Career

1994-2023

Vinogradova joined Rolf in 1994 as a service bureau operator. In 2003, she was appointed director of the Rolf-Vostok dealership, and in 2007, she was appointed director of Rolf Khimki. In 2008, she took the post of regional director of the Rolf retail direction in Moscow, and two years later she headed the Rolf South, East, Center cluster. In 2016, she was appointed director of the Rolf-South dealership. In the period from February 1, 2017 to December 22, 2023, Vinogradova served as general director of the Rolf holding.

2025: Appointment as CEO of Rolf

On February 19, 2025, the Russian car dealer holding Rolf announced the appointment of Svetlana Vinogradova to the post of general director. In this post, she will replace Roman Antonov, who headed the company since March 2024.

Until March 22, 2024, Rolf was headed by Alexei Gulyaev. In 2024, businessman Umar Kremlev became the owner of Rolf, and his business partner Roman Antonov was appointed general director of the company. At the same time, the Kremlin set the task of bringing business to the federal level and expanding its presence in the regions. Since the fall of 2024, the company has begun to implement a new strategy: dealerships have been opened in Serpukhov and Krasnodar, and new services have been launched, including car rental and evacuation services.

According to the Kremlin, under the leadership of Vinogradova, Rolf will be able to reach a new level of development. The company will continue to improve the ecosystem for safe and comfortable car ownership. Vinogradova faces the task of further expanding the geography of its presence, developing its own production, introducing innovative digital solutions and preparing for an IPO.^[1]

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