TechnoIntelligence: FeedBackTalk Static and Interactive Survey Management Platform

Main article: Data management

2025: FeedBackTalk Launch

IT-The company TechnoIntelligence"," specializing in automation of customer experience, on March 3, 2025 announced the launch of FeedBackTalk the Russian , an enterprise platform for managing static and interactive surveys. The system offers professional services for collecting feedback, personalizing surveys based on the client profile and analyzing the obtained ones, which are data not inferior to the decisions of world leaders. industries Platform clients can work with it both in (cloud with access through the site) and on their own. servers

After the withdrawal from the market of professional products of leading international companies, such as Qualtrics from SAP, SurveyMonkey Enterprise, and solutions of other foreign SaaS services in Russia, there are virtually no enterprise-level survey management systems left. Domestic platforms, such as Yandex.Vzglyad and the like, are focused on simple polls, have low performance and cannot be deployed in the client's contour, which limits the ability to work with client data. In addition, their functionality does not imply the integration of business processes,  which is necessary for large companies. FeedBackTalk is a domestic product aimed at product owners, marketers and HR specialists and created to fill the resulting vacuum, "said Alexander Okorokov, founder and CEO of TechnoIntellect.

The platform allows you to create multimillion-dollar surveys with real-time processing of results. The functionality is designed primarily for large companies that need to conduct mass anonymous and personalized surveys with the subsequent integration of data into existing digital channels: on the site, in their personal account, in a mobile application, etc.

The key difference is the ability to deploy the system in the customer's loop or in the private cloud, integrate with client and operational data - both for segmentation and communications, and for feedback processing.

For example, in the system you can build a segment of clients, active loyalty program members who made a purchase of a certain product, invite them to participate in the survey through email, show the survey on the landing or in your personal account, write the survey results to the corporate data warehouse  , and in case of negative client experience - automatically create an incident in the customer care service.

FeedBackTalk's performance is designed to handle thousands of surveys per second at once. The results can be used in any appropriate way, including automated API integration to upload data to enterprise storage or to the CRM system for later use in business process management.