In recent years, the Russian market for regulatory reference information and master data management systems has undergone significant changes due to both internal and external factors. One of the key aspects was import substitution caused by the departure of Western vendors. Under the new conditions, companies began to actively look for alternative solutions, which led to the development of Russian systems.

What other trends have an impact on the market today, how customer demand and requirements are changing, what trends vendors take into account when developing their solutions and how they see the future of the market - in the TAdviser review.

After the withdrawal of MDM systems from the Russian market of companies such as SAP, Oracle, Informatica and IBM, import-independent MDM platforms of Russian vendors began to be in demand. Import substitution has become one of the key drivers of the rapid growth of the market and the urgent need of many companies for which effective data management is extremely important for decision-making and successful development.

According to Navicon analysts, the demand for solutions for master data management and NSI in 2023 increased by 20%. SDI Solution estimated the growth at 30%.

Experts have different estimates of the dynamics and volumes of the market at the end of 2024. Taking into account the opinions of all surveyed specialists, the market growth is from 10 to 30% per year.

According to expert analysis based on information from world analytical agencies and Russian electronic trading platforms, it can be assumed that the volume of the Russian market for MDM systems, including work on normalizing master data, in 2025 will approach 58 billion rubles, which is 2.7% of the global MDM market. According to our assessment, we predict that growth until 2028, taking into account import substitution, will continue with a total average annual growth rate of at least 17.4%, - said Candidate of Technical Sciences Andrei Andrichenko, Development Director of SDI SOLUTION JSC.

Average revenue growth across the market in 2024 was expected to range from good to exceptional, according to reports from companies that took part in the ranking. The first line was taken by SDI Solution.

Over a twenty-year period, TAdviser collects information about IT projects in various industries. During this time, a huge amount of data has been accumulated on the implementations of various solutions. With regard to MDM systems, the publication has accumulated a base of seven and a half hundred projects, of which more than half of the implementations are in Datareon.

Russian MDM systems, as market experts note, have made significant progress in development and in many aspects are no longer inferior to their Western counterparts, and in some they are completely ahead of them. For example, they allow data integration with systems of services such as Federal Information Address System and GAR, and also take into account Russian specifics, while foreign vendors usually offer unified solutions for the global market.

Among the advantages of Russian systems are compliance with Russian legislative and regulatory requirements, flexibility and adaptability to business specifics, the possibility of prompt support and refinement taking into account the individual needs of users, as well as the absence of language and cultural barriers when interacting with the supplier. All this makes Russian solutions more attractive for domestic companies.

AI is a reality that is already helping the entire data management industry. An example is the introduction of virtual digital assistants developed on the basis of AI. Users can significantly speed up the data processing process, reduce labor costs and improve the efficiency of working with large reference books.

According to reports from leading foreign analytical agencies such as Garnter, Forrester, MatketDataForecast, ICT and others, artificial intelligence is currently playing a decisive role in the MDM market, improving data quality, automating data management processes and providing predictive analytics capabilities. AI-based applications of MDM systems can classify records, find field values ​ ​ in unstructured names, and predict values ​ ​ of other attributes, identify data inconsistencies, duplicate records, and provide other useful information, thereby improving overall management and operational efficiency when working with data. A similar picture is observed in the Russian market. Customers began to include in their requirements the presence of functionality in the MDM system, which is implemented through the use of AI, - comments Candidate of Technical Sciences Andrei Andrichenko, Development Director of SDI SOLUTIONS JSC.

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