Kikina Olesya Ildusovna

Kikina Olesya Ildusovna

Biography

She was engaged in strategic sales development in the online cinema Evie"."

She headed the digital resource sales department at the Everest sales house of the National Media Group.

2025: X5 Media Chief Commercial Officer

Olesya Kikina moves to the position of Commercial Director of X5 Media - a single window of advertising and analytical capabilities of X5 Group businesses. The company announced this on March 3, 2025.

In this position, Olesya Kikina is responsible for the development of the commercial direction of X5 Media and the management of the sales department. Olesya has more than 20 years of experience in the advertising industry, 15 of which are in leadership positions.

X5 Media is rapidly developing, expanding opportunities for promotion through retail media. The active growth rate of the business requires expansion: our team has increased several times over the past year. We attract leading managers from the largest companies in Russia - media companies, sales houses, IT, marketplaces. We are faced with an ambitious task of strengthening customer service and expanding partnership with the main players in the advertising market - agencies and brands of different categories - both suppliers of Kh5 and non-FMCG brands. Olesya Kikina is our new commercial director, under whose leadership we are confident Kh5 Media will reach a new level of interaction with advertisers, said Carolina Sokolova, Managing Director of X5 Media.

I am excited to join Kh5 Media and be part of the dynamic retail media segment. The key goal in the position will be to find new partners and increase the volume of advertising business. Kh5 I am sure that together with the team we will achieve significant results, - said Olesya Kikina, commercial director of X5 Media.