Native Speech and Okkam: Prometheus AI

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• Business Intelligence (BI)
• Data mining Data mining

2025: Prometheus AI Platform Availability

On March 6, 2025, Rodnaya Speech and Okkam groups announced the availability of a platform for automatic analysis of Prometheus AI advertising creatives in a subscription format. The platform was introduced in July 2024 and all this time worked in test mode.

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Фото: "Native Speech"

According to the company, Prometheus AI aggregates data on advertising outputs, removes duplicates and analyzes them using neural networks. With it, you can track competitors' advertising creations in real time and receive analytics on key parameters. Previously, the platform worked in test mode. A full version in subscription format is now available.

Now Prometheus AI analyzes advertising creations in more than 250 categories on TV, radio and digital. Outdoor advertising will be added soon. The number of parameters analyzed has grown to 30, including tonality, color palette, functional and emotional advantages.

According to the developers, the interface has become more convenient: flexible filters have been added, the ability to customize the format for issuing processed creatives, as well as integration with Mediascope ID. The platform has a bot in Telegram, which allows you to always be aware of the marketing activity of competitors. It notifies each new creative at the time of its release and forms summary reports on all advertising communications in the category over the past 24 hours. The user himself chooses which categories and channels he wants to receive notifications about. The bot is available at an additional cost.

The Okkam and Native Speech Technology Laboratory continues to expand the functionality of Prometheus AI. The plans are:

• OTS ( Opportunities To See) calculation - an estimate of the number of potential creative views.
• Calculation of estimated cost of accommodation in different channels.
• Analysis of new sources of creatives: OOH, social networks.
• Recognizing influencers and collaborations in commercials.
• Competitive Communications Strategic Analysis function.

Basic subscription to Prometheus AI starts from 30,000 rubles per month. The total cost depends on the category, the volume of creatives and the subscription period. You can calculate the approximate cost for your category on the website. Additionally, paid options are available: subscription to a Telegram bot, a package of three categories in bulk, purchase of historical data and others. There are special conditions for existing customers of both groups.

Prometheus AI is radically changing its approach to advertising analysis. Marketers can not only find fresh creatives, but also understand brand strategy more deeply by analyzing key messages, visual images and storylines. The platform significantly optimizes the processing of advertising monitoring data: now it takes only a couple of minutes to collect a computer instead of several days. told Yury Panov, Vice President for Transformation of Rodnaya Reka Group of Companies

Previously, large advertisers received several reports a year in their category, and now they can upload data from Prometheus AI daily for little money. This changes everything: high-quality analytics becomes dynamic and more accessible, and marketers can quickly respond to market changes. told Yuri Lysenko, Managing Director for Digital Transformation at Okkam