Native Speech (RoRe Group)

Aktivs

As of April 2022, the assets of Native Speech include:

• creative agencies Leo Burnett, Saatchi & Saatchi, Publicis,
• media agencies Starcom, Zenith, Spark Foundry,
• Digitas digital agency,
• performance agency Performances,
• branding agency Graphit,
• PR agency MSL,
• Prodigious production,
• Pharmacology-specific agency Publicis ProHealth.

Also, the group of companies will include the creative agency "Native Speech" and the media agency "RoRe Media."

History

2022: Acquisition of Publicis Groupe assets in Russia amid conflict in Ukraine

On April 21, 2022, it became known that the Rodnaya Reka group of companies closed a deal to acquire the assets of the French communications holding Publicis Groupe in Russia, the company said. The decision was made against the background of the conflict in Ukraine and sanctions against the Russian Federation by the United States and their satellites. The French Publicis Group announced the curtailment of activities in Russia on March 15. In its financial statements for the first quarter of 2022, the group noted that leaving the Russian market cost it 87 million euros.

Chairman of the Board of Directors of the Rodnaya Speech Group of Companies - Sergey Koptev.

All agencies belonging to the holding continue to work in Russia in full as affiliated structures and become part of the Rodnaya Reka group of companies, the report said. These are creative agencies Leo Burnett, Saatchi & Saatchi, Publicis, media agencies Starcom, Zenith, Spark Foundry, digital agency Digitas, performance agency Performances, branding agency Graphit, PR agency MSL, production Prodigious, pharmacategory specialized agency Publicis ProHealth. Also, the group of companies will include the creative agency "Native Speech" and the media agency "RoRe Media." Negotiations are underway on new forms of partnership with the Starlink agency.

"Despite the changes in the ownership format and the name of the group, the same people remain in the management team, the professionalism and level of expertise of which the market has known for many years. We will also remain true to the Power of One approach, thanks to which our clients have the opportunity to access any necessary expertise of the group, be it e-commerce, data sciences or retail media, "comments Sergey Koptev.

2020: Transfer of rights to the Rodnaya Reka brand to the founder of the agency, Sergei Koptev

In 2020, Publicis Groupe announced the transfer of rights to use the Rodnaya Reka brand to the founder of the agency, Sergei Koptev.

2012

In May 2012, the managing director is Vladimir Pavlov, the creative director is Sergey Dobrydnev.

As of May 2012, the company serves such customers as Nike, Pepsico (J7, Zdraivery), Moscow-Ephesus Brewery (Socol), Volkswagen Group Rus (Audi), Shering Plow (Claritin, Erius, Friederm, Ovestin), Rexam, Technosila, Indesit Rus (Indesit), LINDT, Siemens, and Other Products

2016: Joining Publicis Communications and discontinuing the use of the Rodnaya Reka brand

In 2016, all creative agencies Publicis Groupe, including Native Speech, Leo Burnett Moscow, Publicis and Saatchi & Saatchi, became part of the Publicis Communications hub. From that moment on, the brand "Native Speech" was practically not used.

2005: Leo Burnett Group Russia

Since November 2005, Rodnaya Reka agency has been part of Leo Burnett Group Russia.

2002: Foundation of the Native Speech Agency

Advertising agency "Rodnaya was founded in 2002 on the assets of the then well-known creative division of D'Arcy in the market.