Avito: Trisigma Testing and Analytics Service

Main article: Business Intelligence (BI)

2025: Presentation of Trisigma

Avito has developed a Trisigma technology product for A/V testing of online services. The company announced this on March 6, 2025.

According to Avito Tech, the independent development of a similar platform requires significant investments of several tens of millions of rubles, as well as about two years for implementation. At the same time, the support of such infrastructure and the maintenance of the team costs at least 50 million rubles annually. A number of large companies from online education, fast food and retail have already launched Trisigma testing.

Avito Tech plans to become one of the key players in the Russian market of tools for automatic A/B tests. The introduction of the Trisigma platform in Avito allowed to increase the number of product experiments from several tens to more than 4 thousand per year. In our experience, applying an A/B testing approach provides an additional boost to Avito's key metrics, such as revenue or number of buyers, in the 10 to 20% per year corridor, said Ivan Guz, Avito's managing partner.

Trisigma is designed to help companies optimize the development of digital services through A/B automation and comprehensive analytics. Trisigma links the testing process of new features to an analysis of their impact on business metrics. This helps companies get a complete picture of the development of the service, make informed decisions and avoid losses from launching unsuccessful updates. The platform team has opened the acceptance of applications for testing the service by external companies.

The platform will be useful for a large range of businesses - from startups to large corporations developing digital products for the mass market. The solution is of particular value for e-commerce companies, the banking sector, streaming services and educational platforms. Trisigma deploys in the cloud, scales easily, and does not require significant technical resources from customers.

The platform is fully developed by Avito's technology team. Trisigma team members include experts in Data Science, business analytics, high-grade backend developers and product managers. In general, as of March 2025, more than 4 thousand IT specialists work in Avito.

Trisigma allows:

• Automatically check the effectiveness of new features on different audience segments before they are launched en masse.
• Run hundreds of experiments simultaneously on various platforms and operating systems.
• Flexibly configure tests and generate detailed results reports.
• Integrates with other enterprise systems for data exchange and presents analysis results in the form of clear graphs and reports.

Trisigma features:

• Analysts' time savings: Automation frees up up up to 90% of their working hours for more complex and creative tasks
• More tests without hiring new hires: The only limit remains the rate at which the team generates new product ideas
• High reliability of results by eliminating human errors
• Accelerate product development with faster adoption of new features