Lending Software (Global Market)

Chronicle

2024: The global digital lending solutions market grew by 28% over the year to reach $20.27 billion

At the end of 2024, spending on the global digital lending solutions market amounted to $20.27 billion. This is about 28% more than in the previous year, when costs were estimated at $15.8 billion. Industry trends are addressed in the Market Research Future survey, which TAdviser reviewed in early March 2025.

One of the main drivers of the market in question, analysts call the surge in the introduction of fintech solutions. Mobile banking apps, digital wallets and online lending platforms are gaining popularity. Consumers prioritize convenience and rapid access to financial services, which stimulates the development of the industry.

Banks are investing heavily in innovative technologies such as artificial intelligence, machine learning and blockchain that improve customer service processes while ensuring a high level of security. In the field of lending, AI algorithms help analyze vast amounts of data, identifying complex relationships and improving prediction of the likelihood of credit repayments. Thanks to this, banks can more accurately determine the creditworthiness of the borrower, which reduces the risk of non-payments and increases the efficiency of managing credit assets. In addition, AI allows you to generate individual proposals and significantly speeds up the decision-making process for issuing loans.

Startups around the world are using digital technology to deliver personalized credit products and services, attracting a younger and more tech-savvy customer base. At the same time, partnerships between technology companies and financial organizations contribute to the development of innovative services that can meet changing consumer expectations. Regulatory changes are pushing traditional financial institutions to adopt more flexible and efficient lending models, further fueling demand for digital solutions.

The authors of the study identify four key market segments: equal lending, digital lending platforms, blockchain and AI in lending. In 2023, the first of these areas accounted for approximately $5 billion. Another $6 billion was brought by digital lending platforms, while blockchain solutions provided a contribution of $2.64 billion. Revenue in the field of AI is estimated at $2 billion. Major players in the global market are:

• Prosper Marketplace;
• NerdWallet;
• Affirm;
• PayPal;
• Square;
• SoFi;
• Credit Karma;
• Funding Circle;
• Zopa;
• Ant Financial;
• Lendio;
• Upstart;
• Credible;
• Kabbage;
• LendingClub.

From a geographical point of view, in 2023, North America was in the lead, where revenue amounted to $6.4 billion: the region dominates thanks to the advanced technological landscape and mature financial infrastructure. This is followed by Europe with $4.2 billion, and the Asia-Pacific region closes the top three with $3.5 billion. South America secured a contribution of $0.9 billion, the Middle East and Africa - approximately $0.8 billion.

In general, the development of the market is due to digitalization, a change in consumer preferences and the need for more effective financial solutions, which open up wide opportunities for all segments of the industry. Market Research Future analysts believe that in the future, the CAGR will be 13.88%. As a result, by 2034, costs on a global scale could increase to $74.4 billion.^[1]

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