Lending Software (Global Market)

Chronicle

2024

The volume of the global market for online lending platforms for the year exceeded $12 billion

In 2024, spending on the global platform market for digital (online) lending reached $12.07 billion. Almost a third of global costs came from the North American region. This is stated in the materials of Fortune Business Insights, published in early November 2025.

Online lending platforms are websites and mobile applications of banks and microfinance organizations that allow you to borrow funds without visiting the office. Such services simplify the lending process both in the corporate sector and in the consumer segment.

One of the main drivers of the analytics market is the widespread introduction of digital financial services. Such tools increase the availability of banking services, as well as improve the quality of customer service. The industry was positively affected by the pandemic, COVID-19 which disrupted the work of credit institutions and led to self-isolation of people around the world: this pushed financial institutions to more actively use digital channels of interaction with consumers.

Increased investment in advanced technology is another growth factor. Financial institutions are spending enormously to integrate artificial intelligence, machine learning and blockchain. Neural networks are capable of processing huge amounts of financial information with high efficiency: this provides the possibility of predictive analytics, and also helps to assess credit risks. In addition, thanks to AI, the possibilities of personalized service are expanding: by analyzing the history of calls and transactions of a particular client, neural networks can offer the most suitable credit products. This approach increases consumer loyalty, which contributes to an increase in the revenue of market players.

At the same time, restraining factors stand out. This, in particular, is an underdeveloped and outdated IT infrastructure. The introduction of online lending platforms can entail additional costs for system upgrades and high operating costs: therefore, many organizations are in no hurry to deploy such services. In some regions, there is limited connectivity to high-speed wired Internet channels and insufficient coverage by mobile networks, which impairs the quality of service. There are also problems related to information security. Many consumers hesitate to consent to the transfer of their financial information, especially in countries where there is no strict legislation on the protection of personal data.

The market is segmented into loans, business process management, credit analytics, risk analysis, etc. In 2024, the largest share of revenue was provided by the first of the listed areas - 29.9%, or $3.61 billion. At the same time, the highest growth rates are recorded in the direction of lending analytics. According to the deployment method, the local and cloud sectors are distinguished: the first prevails with a result of $6.94 billion. From a geographical point of view, North America leads with 31.98%, or $3.86 billion. Major industry players on a global scale are:

• Affirm Holdings;
• Afterpay;
• Bread;
• Finastra;
• Klarna;
• LendingClub;
• Lendingkart;
• Pine Labs;
• Upstart Holdings;
• Flexiti;
• PayPal Credit;
• MoneyTap.

In 2025, the market for online lending platforms, according to analysts, will reach $13.96 billion. Fortune Business Insights believes that in the future, the CAGR will be at 19.38%. Thus, by 2032, expenses could rise to $48.26 billion.^[1]

The volume of the global digital lending solutions market for the year grew by 28% and reached $20.27 billion

At the end of 2024, spending on the global digital lending solutions market amounted to $20.27 billion. This is about 28% more than in the previous year, when costs were estimated at $15.8 billion. Industry trends are addressed in the Market Research Future survey, which TAdviser reviewed in early March 2025.

One of the main drivers of the market in question, analysts call the surge in the introduction of fintech solutions. Mobile banking apps, digital wallets and online lending platforms are gaining popularity. Consumers prioritize convenience and rapid access to financial services, which stimulates the development of the industry.

Banks are investing heavily in innovative technologies such as artificial intelligence, machine learning and blockchain that improve customer service processes while ensuring a high level of security. In the field of lending, AI algorithms help analyze vast amounts of data, identifying complex relationships and improving prediction of the likelihood of credit repayments. Thanks to this, banks can more accurately determine the creditworthiness of the borrower, which reduces the risk of non-payments and increases the efficiency of managing credit assets. In addition, AI allows you to generate individual proposals and significantly speeds up the decision-making process for issuing loans.

Startups around the world are using digital technology to deliver personalized credit products and services, attracting a younger and more tech-savvy customer base. At the same time, partnerships between technology companies and financial organizations contribute to the development of innovative services that can meet changing consumer expectations. Regulatory changes are pushing traditional financial institutions to adopt more flexible and efficient lending models, further fueling demand for digital solutions.

The authors of the study identify four key market segments: equal lending, digital lending platforms, blockchain and AI in lending. In 2023, the first of these areas accounted for approximately $5 billion. Another $6 billion was brought by digital lending platforms, while blockchain solutions provided a contribution of $2.64 billion. Revenue in the field of AI is estimated at $2 billion. Major players in the global market are:

• Prosper Marketplace;
• NerdWallet;
• Affirm;
• PayPal;
• Square;
• SoFi;
• Credit Karma;
• Funding Circle;
• Zopa;
• Ant Financial;
• Lendio;
• Upstart;
• Credible;
• Kabbage;
• LendingClub.

From a geographical point of view, in 2023, North America was in the lead, where revenue amounted to $6.4 billion: the region dominates thanks to the advanced technological landscape and mature financial infrastructure. This is followed by Europe with $4.2 billion, and the Asia-Pacific region closes the top three with $3.5 billion. South America secured a contribution of $0.9 billion, the Middle East and Africa - approximately $0.8 billion.

In general, the development of the market is due to digitalization, a change in consumer preferences and the need for more effective financial solutions, which open up wide opportunities for all segments of the industry. Market Research Future analysts believe that in the future, the CAGR will be 13.88%. As a result, by 2034, costs on a global scale could increase to $74.4 billion.^[2]

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