History
2025: Entering the Russian Market
The Iranian company Mashad Leather, specializing in the production of premium leather products, announced in April 2025 that it would enter the Russian market. The manufacturer, founded in 1996 and already presented in the markets of the Middle East and Europe, intends to open the first branded boutique in Russia by the summer of 2025. The launch of the retail outlet will be part of a strategy to expand the brand's international presence beyond traditional export destinations.
After the departure of Western brands, the Russian market is actively mastered by Asian and Middle Eastern companies. Nadezhda Tsvetkova, head of the retail rental department at Core.XP, said that the company is actively looking for a suitable premises with an area of 120-180 square meters. m for the opening of the first Mashad Leather boutique in Russia.
According to Nadezhda Tsvetkova, given the current shortage of tenants in the segment of high-quality shoes and leather goods, Mashad Leather with their premium product at an affordable price will be in demand on the Russian market and will quickly become a recognizable brand.
According to the publication, Mashad Leather is one of the leading manufacturers of leather clothing, accessories and shoes in Iran. The company owns a 40,000 sq m manufacturing facility and produces more than 700,000 leather products each year, including handbags, shoes, clothing and accessories.
Mashad Leather currently operates 60 stores across Iran. The brand recently expanded its international presence by opening two stores in Iraq. In addition to retail, the company actively operates in the B2B segment in the Gulf countries, including the UAE, Qatar and Oman, as well as in European markets, especially in Germany and the Netherlands, in Canada and other countries.[1]