Retail Rocket: Smart search for online stores and marketplaces

2025: Smart Search Launch for Online Retailers and Marketplaces

The Russian martech company Retail Rocket Group has launched a product - Smart Search for online stores and marketplaces, which runs on the basis of artificial intelligence and large linguistic models (LLM). The solution helps customers find the right products faster, and business owners show the most suitable offers at any user's request. The tool shortens the customer's path from search to purchase and prevents the loss of buyers due to "empty" or irrelevant search results.

Smart search from Retail Rocket Group understands the user's natural language and, unlike traditional search engines, takes into account the context, intentions and behavior of buyers. For example, when searching for "shoes for recreation at sea," the system will offer flip-flops and sandals, and not all summer shoes in the catalog. At the same time, the technology understands requests even if there are typos, synonyms, errors in the keyboard layout.

The solution also personalizes the results for each user based on their interests and search history. For this algorithmic machine learning analyzes user preferences and behavioral patterns in real time.

Even in the absence of exact matches, the system offers relevant alternatives instead of empty pages, which reduces the failure rate and increases conversion.

Smart search includes a ready-made SERP application (search engine results page) with an intuitive interface that fully adapts to the design of the online store.