Biography
Since December 22, 2020 - founder of the Bureau of Digital Technologies.
2025: From hockey uniform to business costume: how a former athlete changes the face of Russian sports
In February 2024, the Russian Government approved a strategy for the digital transformation of physical culture and sports until 2030, allocating 820 million rubles for the implementation of the program. The document involves the creation of a single digital platform for the entire sports industry - from automation of stadium management to interaction with fans.
However, an in-depth analysis showed that the heads of physical culture and sports organizations are faced with a lack of digital competencies, and many facilities are not sufficiently provided with high-speed Internet.
These problems began to be solved in practice. Vitaly Zarubin, the founder of the Bureau of Digital Technologies and the former IT director of the Avangard hockey club, was one of the first to respond to the time challenge. Its development - a stadium management system and a CRM platform called Virage - has already been implemented in five professional sports clubs. Learn more here.
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