Kulakov Aleksei Aleksandrovich

Kulakov Aleksei Aleksandrovich

Biography

Graduated from Moscow State Technical University named after Bauman with a degree in Applied Mathematics

From 2001 to 2021, he worked in the structures of the WPP group. In particular, he held the position of CEO of the office of the Mindshare group of agencies in Russia.

He served as managing director of marketing. Lamoda There he was responsible for the entire range of marketing communications, PR,, content traffic, program development, loyalty customer service channels marketing , Lamoda Sport retail network, V2V marketing and monetization.

2025: Vice President, Marketing, MTS

MTS PJSC, digital ecosystem, on August 18, 2025 announced the appointment of Alexei Kulakov as Vice President for Marketing and Customer Experience of MTS PJSC.

Alexey Kulakov, as vice president, oversees marketing and marketing communications, as well as is responsible for improving business processes in order to create continuous client experience of MTS ecosystem users. In addition, Alexey's area of ​ ​ responsibility included the improvement of the MTS brand within the framework of the new strategy, the development of the application and all points of contact between MTS and the consumer, as well as the interaction of the MTS brand and ecosystem brands.

I am glad to announce the appointment of Alexei Kulakov. As of August 2025, MTS, as a technological leader and major telecom operator, has already stepped beyond the usual telecom. Alexei is faced with the task of updating the marketing strategy of MTS and building a new customer experience taking into account new markets, products and technologies in which we see growth points, - said MTS General Director Inessa Galaktionova.