Hybrid AI Assist

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2025: AI Assist Launch

Hybrid launched AI Assist to automate advertizing campaign customization. The company announced this on September 2, 2025.

This is a tool for fine-tuning advertising campaigns based on data analytics and personal recommendations. The solution works as part of the Core AI complex and uses those data generated by the Copilot tool.

AI Assist operates in two modes. The first is the native recommendations that the system displays directly in the interface during campaign settings. The second mode involves a comprehensive analysis of active advertising campaigns with the subsequent issuance of proposals for their optimization. Advertisers can automatically apply these recommendations or manually select individual changes.

The tool is based on in-depth analysis of real-time campaigns. The system identifies gaps in settings, bottlenecks and hidden opportunities, offering solutions to optimize screenings, select audiences and adjust budgets. This allows not only to correct shortcomings, but also to build effective advertising strategies.

One of the key advantages of AI Assist is the instant provision of feedback, which reduces the time for analysis and reduces the number of errors.

AI Assist allows you to see the big picture and still not lose important details. Its value is that the recommendations come exactly when they can change the course of the campaign, "said Svetlana Drugova, Product Director of Hybrid.

The tool is available as part of the Core AI complex and aims to develop automation and intelligent support in Hybrid Platform.