NetLab Network Lab

NETLAB ("Network Laboratory") was founded in 1992, offering an assortment of computer equipment and installing local networks. NETLAB has grown to be a provider of IT equipment for consumers, as well as small and medium-sized businesses.

History and Performance Indicators

2019

160,000 items in the catalog of 550 employees of 570 brands more than 5,000 customers 

2014

As of July 2014, the company owns branches and service centers throughout Russia, offers an assortment of more than 30 thousand unique models and has a network of more than 3000 dealers.

2013

The company's turnover in 2013 as a whole decreased by 12.6% compared to 2012 (according to Netlab estimates, in 2013 the market decreased by 15%, which suggests that the company is increasing its share). Dealership turnover in 2013 decreased by 13.8% compared to 2012.

Sales to the dealer network account for 85% of all Netlab sales. The number of dealers in 2013 increased by 5%. Keeping sales level despite a 15% market decline is itself a great achievement for the company.

The share of Moscow increased by 0.5% compared to the previous year, the share of Belarus increased by 0.2%. In general, the shares of regional districts remained, the shares of the Volga and Southern districts decreased only slightly.

2012

The company's turnover increased by 12% compared to 2011), the customer base increased (up to 2.8 thousand companies throughout Russia), the range of goods was expanded (in the price list up to 20 thousand items, and half of them are stably in stock).

The basis of Netlab's business is sales in the reseller channel (its share in the company's sales is 86%), which in 2012 increased by 10.5% compared to the previous year. The most significant growth (30%) was shown by the second direction - sales to the corporate segment (11% share). The retail division (3% share) grew by only 1% compared to 2011.

In the dealer division, the share of Moscow increased by 5% compared to 2011, which is associated with an increase in the share of large partners in the company's overall business. Over the past two years, sales growth in this segment amounted to 27%. The goals of the recently launched Netlab project "Working with large clients" (in this case, we mean large suppliers of computer equipment) remain the same - to annually increase the turnover in this segment by at least one and a half times and become the first among sub-distributor companies operating in this market sector.

For regional customers, the company believes, three main services are in the first places in terms of relevance: providing the maximum deferred payment, delivery at the minimum cost and the ability to buy the maximum assortment in one place, and accordingly Netlab is making efforts to become the most attractive partner for them. Financial support from Netlab involves lending to even the smallest companies, which many distribyu¬tory do not.

In 2012, sales to the regions increased by an average of 10% compared to 2011, while sales in Moscow and the Moscow region showed an increase of 19%. Accordingly, the share of regions in Netlab's business decreased by 3.5%. In particular, in the Volga region, sales fell by 2.5%.

2011

In 2011, NETLAB added 33% to the previous year's turnover. The basis of the company's sales is a dealer channel - sales growth compared to 2010 is 31%.

Corporate sales rose 62%. In the retail segment, intensive growth in the first half of 2011 was replaced by a noticeable decline by May and then a slow growth in turnover - sales for the year increased by 11.5%.

The dealer network expanded by 17% in 2011.

In 2011, the share of Moscow increased significantly, this is due to the successful start of the project to develop sales to large customers. This project was implemented within the dealership department in 2011. For these customers, the company achieved 2.5 times growth.

2010

In 2010, the Network Laboratory added 32% to the previous year's turnover and almost reached the level of 2008. In total, during the year we offered dealers products from 314 manufacturers, more than 14 thousand items in the price list and more than 8 thousand items at a time in stock.

The beginning of 2010 and the growth in sales in the first quarter all pleasantly surprised with a significant rise and began to inspire optimism for the whole year. First of all, this was due to the deferred demand from buyers who are already accustomed to new economic conditions. In addition, this period was characterized by a rather cautious policy of vendors and distributors to fill warehouses. This provoked a shortage of goods in the market as a whole, but had a positive effect on our sales. The Network Laboratory, having a balanced, filled warehouse, along with a traditionally strong customer service, had an excellent foothold for sales development and grew by almost 60% compared to the first quarter of last year. But then the dynamics slowed down, which is explained by economic and environmental reasons. Only in the 4th quarter, and especially in December, seasonality was fully manifested.

Netlab works with partners in all market segments, so the business model is resistant to fluctuations, rises of one and falls of another direction. But the basis is sales to the dealership channel. It should be noted that in this direction in 2010, the company faced strong competition not only from its regular competing companies, but also from a number of large distribution companies, which significantly intensified in the market of our traditional partners - small and medium-sized dealers. Nevertheless, sales of the dealer department grew by almost 28.7% and amounted to about 90% of the total share in the turnover of the Network Laboratory. But not only quantitative, but also qualitative indicators were improved - the key customer service unit was organized and, as a result, the dealer network increased by almost 18%.