The SAP solution CRM is implemented in Rostselmash in nine months

In due time the company management Rostselmash came to a conclusion that it is necessary to increase the accuracy of strategic and tactical planning. Creation of a system of rapid response to the changing needs of agricultural producers became relevant.

As a result of the careful analysis the SAP product CRM having all necessary criteria important for the company was selected. Project implementation was conducted independently. The project team included the staff of department of a configuration of SAP, leading specialists of department of marketing and department of sales of the equipment of Rostselmash company.

The project was implemented for nine months. Enormous work as was carried out to this period from Rostselmash company, and SAP. Joint efforts provide testing and training of dealers and staff of the company. As a result it was succeeded to involve landowners in a production process of harvesters.

The Rostselmash company already at the initial stages of the transaction knows that the client wants, and, so understands in what complete set and modification the technician needs to make. Level of systematization of information on each client of the company is increased. Now at any time it is possible to find out all history of relationship between an agricultural producer and the company. It is important that by means of the implemented system of the company it was succeeded to create the general rules of work of the dealer with the client. Now in Rostselmash are sure that any person who addressed the dealer of the company, will receive the high level of service.

In the company the Technical Rostselmash Service project including creation of the electronic directory of spare parts and implementation in SAP CRM of processes warranty and service maintenance is implemented.

"The expected result is received: business sales processes and marketing are optimized. Work of personnel in the dealer and service centers of the company is also arranged. Their heads appreciated a possibility of obtaining operational information about transactions with the end customer at decrease in time expenditure of employees" — Zaur Dyshekov, the project manager, the director of the department of marketing of the company comments.