| Developers: | Corus Consulting |
| Technology: | CRM, MDM - Master Data Management |
Main article: Data management
2025: Inclusion in the unified register of Russian software
GK Corus Consulting"" expanded the line of corporate management solutions information under the Avandok brand, adding unified register of Russian software Ministry of Digital Development Customer Data Platform to Avandok's products and the Loyalty Platform Awandock. developer announced this on October 10, 2025.
IT-products have passed due diligence, including analysis of the process stack, legal purity and confirmation of exclusive rights. They belong to the class of processing tools big data (BigData) and help improve client service and interaction with customers.
Avandok Customer Data Platform forms the "Golden Record" of the client - a single profile that combines data from various information systems and reflects the complete history of interaction with the company. The solution supports importing data from external systems and files, while setting rules for gluing and validating data. Built-in segmentation tools and design of planned and trigger mailings allow you to build personalized interaction with each user.
Avandok's Loyalty Platform solution is designed to manage loyalty customer programs. In addition to performing points operations ON it is integrated , with external systems for collecting data on points accrual and forms a single customer profile on their basis. The solution helps you create reports and segment participants loyalty programs for more accurate analysis.
The main functionality of the program includes: the formation of policies for calculating and writing off loyalty points, conducting operations with points, accounting for points in the context of individual numbers of the loyalty program, managing loyalty status and rules for their assignment.
 | These solutions in the Avandok product line are the logical development of our expertise in the field of data management. We continue to develop the direction of corporate information management, offering the market tools to work with Big Data. Avandok CDP becomes a "think tank" for collecting and analyzing customer experience, and Loyalty Platform turns this data into specific business results - increased loyalty and sales growth. This allows our clients to solve complex tasks: from identifying a client in an omnichannel environment to launching automated marketing campaigns and managing the client's life cycle, "said Elena Orlova, Director for Strategic Development of the Client Services Department of KORUS Consulting Group. |  |
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