Hybrid Vox Exchange

2025: VOX Exchange Launch

VOX (Hybrid's AdTech ecosystem brand) is expanding opportunities for advertisers and launching the SSP (Supply-Side Platform) VOX Exchange. The platform is designed for owners of websites, mobile apps and other digital platforms - it will allow them to better sell advertising spaces through automated live bidding. Hybrid announced this on October 14, 2025.

With the advent of this VOX Exchange platform, the brand's portfolio of solutions has been expanded with a second key product. If initially VOX focused on working with inventory through direct connections and exclusive agreements, now its competencies have expanded into the field of programmatic trading. This SSP platform will serve requests from both the Hybrid ecosystem and third-party DSPs.

VOX Exchange is designed to address the key challenges of Digital Signage by offering publishers, advertisers and other market participants tools to monetize and purchase traffic. It allows site and mobile app owners to sell ad space through automated bidding, providing maximum value without the need to manually manage each order. For advertisers and agencies, SSP opens access to a wide pool of inventory with flexible settings.

The solution provides an alternative to global advertising platforms, focusing on transparency, control and performance. This is an important step in the development of Digital Signage, allowing market participants to reduce dependence on large players and build more effective traffic strategies.

SSP will open up opportunities for market participants, including DSP platforms, agencies and sales houses. VOX Exchange provides tools to purchase traffic to a wide audience with flexible targeting settings, including interests, ages, and categories. Customers will have access to an expanded list of sites and advertising equipment, including work with private transactions and the ability to purchase against specified media indicators.

The development of VOX Exchange is designed to provide advertising players with extensive traffic management capabilities in accordance with their tasks and strategies.

{{quote 'VOX Exchange is not just a platform to automate advertising deals, but a tool that gives customers full control over traffic and KPIs. We strive to offer the market a product that combines manufacturability, flexibility and transparency. In the future, we plan to enter the TOP promising SSP platforms in the market, attract the budgets of large players, as well as reach the international level, - said Dmitry Vilkin, director of development of the VOX advertising platform. }}

We advertised using direct integrations, non-standard formats, introduced AI technologies and created a "wow effect," which allowed us to achieve high quality placements confirmed by industry ratings. We have invested this experience in creating VOX Exchange. We are not just creating another SSP, but a platform based on a deep understanding of premium inventory. We will purposefully connect trusted publishers using best practices to provide advertisers with exactly the quality traffic they pay for - with complete transparency and without distortion, "said Natalia Frolova, CEO and co-founder of the VOX advertising platform.