| Customers: NPO Mobile Card (ITIS) Unified TsUPIS St. Petersburg; Financial Services, Investments and Auditing Contractors: Novardis (Novardis Consulting) Product: Altcraft PlatformProject date: 2024/12 - 2025/06
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2025: Altcraft Platform Rollout
SINGLE CUPIS implemented Altcraft Platform with the support of NOVARDIS, which announced this on October 17, 2025.
The project lasted six months, from December 2024 to June 2025.
Altcraft Platform automates key marketing processes - from segmentation and campaign customization to performance analysis. The platform can be deployed both in the cloud and on-premium - this option ensures compliance with high standards of information security, which is especially important for the financial services market.
Within the framework of the project, NOVARDIS specialists, together with experts from the UNIFIED CUPIS, developed a solution architecture, configured the platform and implemented comprehensive integration with internal services. As a result, the company received a tool for managing communications, including personalizing messages, which will improve customer experience and optimize marketing processes.
Шаблон:Quote 'author=said Nikolay Fedyanin, Marketing Director, UNIFIED TsUPIS.
Шаблон:Quote 'author=noted Konstantin Shabakov, architect of marketing systems, NOVARDIS.
Шаблон:Quote 'author=told Vladislav Gabuda, Lead Account and Partner Manager, Altcraft.
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