AI assistant will speed up service in MegaFon communication salons

2025: Smart AI Assistant Implementation

In the salons of the united retail network MegaFon Yota and introduced smart. AI assistant The automated system "Soufleur" allows you to speed up the service of visitors several times. The solution is based on, with neuronet integrated corporate. It databases provides consultants with instant clues to answer customer questions. This was Megaphone announced on October 23, 2025.

The Sufleur system is based on a generative neural network located in the internal circuit of the company. The information in it is updated daily and is available only to employees. Artificial intelligence helps consultants quickly answer questions about products, sales and service processes. The virtual assistant in the form of a chatbot is designed for more than five and a half thousand specialists from MegaFon and Yota salons.

The assistant is primarily focused on managers with up to six months of experience. With him, they find answers faster without seeking advice from colleagues. Previously, it could take up to two minutes to find information, but with "Sufleur" this time is reduced to several seconds. A digital colleague simplifies the adaptation of beginners and helps them get involved in the workflow faster, and experienced consultants - more successfully cope with work tasks and improve the quality of the service provided.

More than half of our retail team are young professionals aged 18-24. For them, technology and AI tools are a familiar environment. Therefore, we do not just introduce innovations, but speak the same language with them, making workflows more efficient and comfortable. The result was not long in coming: since the launch, Sufleur has already received over ten thousand requests, 60% of them were sent by employees with up to one year of experience, "said Irina Balutina, director of the directorate for customer experience and quality in distribution.

The system is in constant development: it is updated daily and will receive additional functions in the near future. It is planned to integrate with subscriber data, which will make the service even more personalized.

In the summer of 2025, MegaFon also introduced a digital colleague "Daily Hero" in communication salons. It helps sales managers to summarize the work day, highlights the strong and weak zones of the employee, and also forms personal tasks for the current day.