Advertisers of Yandex Directive will be able to place outdoor advertising in the windows of Russian Post offices

2025: Plan to install more than 500 ad screens

By the end of 2025, Yandex will install more than 500 screens in post offices in Moscow, St. Petersburg and their regions. This inventory will become part of Yandex's outdoor advertising network, which already includes digital boxes on taxi roofs, screens in the windows of retailers, pharmacies and order points. This was announced by the Russian Post on October 24, 2025.

As part of the partnership, Yandex has already installed 200 digital screens in offices with the highest traffic. Screens are directed to the street, and advertisements on them are seen by visitors to post offices as well as people passing by.

The development of cooperation will increase the density of Yandex's outdoor advertising network and help advertisers of the Directive to increase the coverage of offline campaigns. Also, thanks to the increase in the number of digital screens, businesses will be able to choose priority areas for displaying ads and interact more efficiently with the target audience.

Traditionally, Russian Post offices are located in the most passable places in each district of large cities. This makes our storefronts particularly visible and encompassing inventory. While Yandex technologies and data now provide its controllability and measurability comparable to online formats, "said Anton Myagkov, director of the Russian Post strategy and marketing unit.

The ability to manage outdoor advertising and assess its effectiveness became available in the Directive interface in October 2025. In your personal account, the advertiser can choose the place, time of day and period of display of ads. And also adjust the campaign settings to take into account the predicted features of the target audience. Posting statistics are also available there: the number of potential contacts with a real-time advertising message (RT OTS), coverage, volume and frequency of impressions. In addition, you can get advanced post-analytics and assess the impact of outdoor advertising on search interest, traffic, conversions and offline visits.

By the end of the year, Yandex's digital screen network will almost double. Cooperation with partners such as Russian Post allows us to systematically develop it. The appearance of DOOH in locations that are part of the daily routes of millions of Russians makes advertising a natural part of the urban environment. The ability to place on such screens helps both large and small brands to attract a new audience and interact with it both offline and online, - said Boris Salenko, head of digital outdoor Signage at Yandex.

So, in the personal account of the Directive, you can configure advertising impressions for an aggregated segment of users who could see ads on digital screens, and continue to interact with a potential audience online.