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He Yi (Yi He)
He Yi (Yi He)

Biography

2025: Appointment as CEO of Binance

The largest crypto exchange Binance announced the appointment of Yee Hee, one of the founders of the platform, who has held the position of executive director since its inception, as co-director general. This will help the exchange, which has 300 million users, increase this figure to 1 billion. This is stated in December 2025 in the message of Binance. Yi Hee is a veteran of the crypto industry. In 2014, she worked on the OKX exchange (then OKCoin), where she hired Binance founder Changpeng Zhao as technical director. Zhao called Yi to Binance in 2017.[1]

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