Media-Body Group has implemented SimpleOne B2B CRM to automate corporate sales processes

2026: Implementation of B2B CRM for Enterprise Sales Management

On January 12, 2026, the Russian system integrator of the Media-tel Group of Companies announced the introduction of the B2B CRM system SimpleOne (direction of applied business systems of ITG Corporation) to manage complex corporate sales.

As reported, the decision helped the company improve sales efficiency, combine the tools of all business units in a single system and ensure growth without expanding the staff.

Prior to the implementation of a single CRM system, each business unit of the Media Tel Group used its own sales management tools. This made coordination between departments difficult and reduced cross-sales efficiency. For executives, the life cycle of transactions remained opaque, and scaling sales required a proportional increase in staff.

To solve these problems, Media-Body Group has implemented SimpleOne B2B CRM, a system for managing corporate sales and marketing of complex products in the B2B segment. The solution is based on the Low-code platform SimpleOne, which allows you to customize the system for business processes of corporate sales in each company.

The system integrates ready-made various practices for dealing with complex transactions, tools for fixing needs and customer selection criteria, opportunities for automating partner and cross-sales, and flexible real-time reporting.

The introduction of SimpleOne B2B CRM was an important step for us in the development of corporate sales. The system made it possible to combine various tools and processes of divisions in a single digital space, to increase the transparency of transactions and the manageability of the sales funnel. We can now scale the business without increasing costs and respond more quickly to customer demands. told Vladimir Lyaleko, director of the IT services management center of the Media-tel Group of Companies

We believe that the choice of SimpleOne B2B CRM for internal use of the Media Body Group of Companies is especially indicative because our partner's team works daily with complex B2B deals and understands well how sales management solutions are used in real business. Thus, the experience of the company can be a strong demonstration of the applied value of the product for customers. told Ruslan Sharipov, CEO of SimpleOne, ITG Corporation