IBM Coremetrics Social

IBM Coremetrics Social helps the companies to analyze a business impact of their programs of social marketing, and other product, IBM Unica Pivotal Veracity Email Optimization, analyzes links of the e-mail addresses on different social networks, allowing market participants to use with bigger benefit opportunities in channels.

Software of IBM Coremetrics Social allows the organizations to measure from a broad spectrum of the industries efficiency and investment profitability (ROI) in their initiatives in the field of social marketing, providing information, valuable, applicable in practice, from public data on the Websites of social media.

This offer of category Smarter Commerce allows to obtain in real time information on reaction of social media to a certain brand, group of products, services or content, and helps clients to accept more exact, factual decisions on assignment for marketing campaigns. As the result, marketing departments can correlate to ease business impact indicators with target channels of social media in the context of other marketing programs.

Using an analytical basis of the Coremetrics Continuous Optimization Platform platform and its exhaustive application package for optimization of a marketing activity, software of IBM Coremetrics Social gives opportunities of the cross-channel reporting and comparative testing (measurement of variable parameters before holding a marketing campaign for determination of its efficiency) for the purpose of tracking and improvement of marketing campaigns. Using instruments of comparative testing brands can estimate efficiency of the "social" initiatives in comparison with the competitors to understand what they are ahead of them in and where there are opportunities for improvement.

At social networks became the commonly accepted rule to use as a resource references to the special offers of the companies available via e-mail. Popular brands can see that not less than 38% of mail links of their special offers extend on social networks, and, on average, 28% from these links then receive positive reviews or are actively commented.