IBM Unica Pivotal Veracity Email Optimization

The IBM Unica Pivotal Veracity Email Optimization software package traces and analyzes links of the e-mail addresses which appear in social networks, providing market participants with knowledge, applicable in practice, which they can transform to real commercial benefit. Unlike other technologies, this new offer allows marketing specialists to define, trace and improve perception of the brands in different channels. The Social Email Analytics software product performs monitoring of all links connected with brands and the e-mail addresses of market participant, and not just links, specially and purposefully to them used. Such approach reflects the facing difficulties and effects of interaction of consumers with brands better, covering all spheres of this interaction – from e-mail to social networks. Using this new software marketing specialists can adapt also best of all the Web pages for social networks and are better define opportunities in different channels.