Biography
She headed the department for work with advertising agencies, Avito Advertizing where she developed partnerships for media advertising and special projects. In addition, she worked in, Group4Media where she was responsible for online and offline placement of the company's clients.
2026: X5 Media Sales Director
Alyona Velikzhanina joined the X5 Media team for the position of sales director. Among the priorities of the activity is interaction with both X5 suppliers and external advertisers, including fintech, pharma, entertainment services, development and others. X5 Media announced this on February 3, 2026.
 | In 2025 alone, the total volume of advertising services Kh5 amounted to 30 billion rubles, which is 1.5 times more than in 2024. Our ambitions and rapid growth are pushing for new positions in the structure and strengthening of the team. We welcome Alena Velikzhanina and expect that with her we will reach new heights in working with advertisers, "said Olesya Chechik, Commercial Director of X5 Media. |  |
| | Promoting the promotional capabilities of the country's leading grocery retailer is an inspiring task and a great responsibility. I am glad to become a part of the X5 Media team, which today shapes the future of retail media, - said Alyona Velikzhanina, Sales Director of X5 Media. | |
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