Strategy of retail chain stores Lungwort is developed according to standards INTALEV

The retail chain stores Lungwort (Bugulma) finished the project of independent implementation of a corporate system of strategic management on the basis of SSP. Methodological support and step-by-step audit of results was booked by INTALEV group.

The Medunitsa supermarket chain from the Tatar city of Bugulma is the product and retail company, oldest in the region, controlling 60% of the market. Now regional retail chain stores are under big competitive pressure from large federal players. As a result many local companies or leave business, or are on sale. If the regional company wants not only to survive, but also to become successful, it should accept very severe conditions of a game. By the most optimal method search and implementation of the thought-over development strategy began to hold and lift sales.

The retail chain stores Lungwort asked for the help in development of such strategy consultants of INTALEV group. During the project together with the owner and top managers of the company difference points which will make shops of Lungwort more attractive to buyers were defined. Were also developed the action plan on implementation of new strategy and the system of indicators for control over accomplishment of this plan. On the basis of these indicators the new system of motivation was developed for the staff of the company. Changes affected as well an organization structure of the company.

In a project deliverable the company management had a clear understanding of where and how to develop further in the conditions of fierce competition. As the market of Bugulma is almost covered by Medunitsa company, the owner of the company plans expansion to other cities. And here strategy according to standards INTALEV will be as it is impossible by the way.