8K Resolution - The Future That Came

For some reason, all the controversy surrounding high-resolution videos mostly comes down to the question of whether a home consumer needs to buy a high-resolution TV. But in addition to home use, the new standard offers many other applications of the latest technology.

8K Business Opportunity

If you want to feel the power and depth of the images created in the new standard, just visit Times Square in New York. More than half of the screens already work there in high resolution. The stunning realism of the images inexorably attracts the eyes of all passers-by to electronic billboards, thus solving one of the main tasks and problems of the business - to make a potential consumer watch its advertising.

However, the use of the new standard for advertising purposes is not only available to megacorporations from Time Square. Having designed his office with a high-resolution video wall, installing an 8K display on the exhibition stand or showing advertising on the city 8K screen, the businessman will be able to draw special attention to his company.

8K TVs are premium devices. Created in the resolution 8K commercial for YouTube, will definitely fall into the target audience of the most wealthy customers.

Thus, already now, 8K technology can work for the business, giving it a competitive advantage.

Is there an 8K standard only "on paper" or is it the real technology of today and the near future?

All leading manufacturers of visual content display devices have not only invested in the development of new technology, but also offer or offer their own 8K TVs all over the world: (Hisense Q9, U71FUR, U80 and U90 series), (Samsung Q900 series), (LG QNED9x, Nano, Signature), (TCL R648,), (ZX Sony),. Thus, they confirmed their confidence in the present and future of 8K technology.

Manufacturers of professional cameras have developed and are going to sell their models Red Digital Cinema DSMC2, Blackmagic URSA Mini Pro 12K, which support shooting in 8K format. Even the very conservative company ARRII has already prepared 8K lenses for 'future use', which indicates the imminent appearance of 8K cameras.

Leading photographic camera manufacturers will present 8K shooting in their new models - Canon EOS R5, Sony Alpha 1, Nikon Z 9. Even smartphones will have the feature of shooting 8K videos: OnePlus 9, Samsung Galaxy S21, Samsung Galaxy Note 20.

We see that huge funds have already been invested in 8K technology by leading global manufacturers in various industries, so you can be sure that this technology is not only being implemented in top devices now, but in the near future will completely conquer the market.

Content

Many skeptics of the new technology claim a lack of high-resolution content. This is a normal situation for any new technology at the initial stage of its development. But is it possible even today to talk about the absence of 8K video? Of course not. YouTube since 2017, introduced 8K permission, so home users of 8K cinemas can already watch tens of thousands of 8K videos on this platform. NHK has been broadcasting in 8K format throughout Japan since 2017. The live broadcast of the opening ceremony of the Tokyo Olympics will be conducted by this company in 8K format. Even cautious Netflix, despite still not providing 8K content, plans to create its own streaming 8K video strategy called Manageable. IMAX makes its films on high-resolution film, which can be translated into 8K digital format, or even 12K. Other film studios prefer 6K shooting, but the quality of this shooting is so high that the resolution of films can be brought to 8K during post-processing of the image. Old favorite films shot on film can be scanned in high resolution and re-win our hearts with new image details. And of course the game. Coming out this year, new generation game consoles support 8K graphics - this is PlayStation 5, Xbox X series, as well as the NVIDIA GeForce RTX 3090 video card.

Video artists work in 8K resolution

Marketing name 8K, shadows the more important component of the new standard - extended color space. This means that new 8K TVs and other display devices must display more colors and shades according to the specification. This variety of colors is so huge that it exceeds the number of shades that we find in everyday life. All this opened up new horizons for artistic creativity.

New opportunities were enthusiastically accepted by leading world artists, some of whom became true discoverers in the creation of high-resolution works.

Phil Holland, a well-known Los Angeles cameraman, has devoted up to sixteen hours a day to art since childhood, improving visual excellence and learning color, composition, anatomy and art history. From 1999 to 2010, he worked as a digital imaging specialist at Rhythm and Hues Studios. Now, as a self-employed author, Phil has focused his efforts on the intersection of fine art and photography in areas such as the fashion industry, celebrity shooting, editorial photography and digital creativity. Phil Holland is known for the unique aerial survey of New York in resolution 12K.

Andrei Denisyuk from Russia, a pioneer in the development of 8K, made a significant contribution to the development of almost all areas of new art. In addition to innovative ideas in the field of creating artistic images, it is difficult to overestimate the importance of Andrei's works for the emergence and formation of a high-resolution commercial image market, as well as for the successful entry into the market of technical visual content display devices that support the 8K standard. His artistic presentations, based on the filming of historical parks in Thailand and cities around the world, were the face of the world's first 8K Samsung TVs. These works are still rightfully considered the "gold standard" for such images at the same time from an artistic, commercial and technical point of view.

Daniel Zatz, a US videographer, specializes in Alaska wildlife filming. Zatz created AgileCine Engineering, which upgraded the Cineflex V14, Elite and Ultra cameras. His specialization is shooting from helicopters, boats, cars and SUVs, and the goal is to take creative pictures that will help tell the story and show the immense beauty of Alaska.

The Atlantic Edge Films team led by Morne Hardenberg and Mark van Koller from South Africa shows us the fabulous beauty of the underwater world in 8K. The highlight of Hardenberg's career was the 2008 award of the Television Operators Guild for outstanding achievements and for breathtaking scenes in the SHARKMAN film with a large white shark. The Atlantic Edge Films team has an extensive library of high-resolution marine wildlife filming from around the world, including completely unique documentary filming - killer whales hunting common dolphins, large white sharks feeding on a dead whale and huge decoys with hundreds of sharks.

What other opportunities does the new standard offer?

The new 8K standard is the direction in which the development of technology will move in the coming years. At the same time, now you can see completely unexpected applications using the new technology. For example, at CES 2019 in Las Vegas, concepts of high-resolution video tunels were shown that surround you from all sides, creating a new reality. Perhaps in the near future, the interior of your house will certainly include a video wall.

8K technology is not a distant future, it is our present. Using this technology, it is now possible to effectively develop business, bring people knowledge, make their lives brighter, more colorful and modern, and create new art.

Sergey Nikiforov, TAdviser