Advertising on Zdrav.Expert

Main article about the publication: Zdrav.Expert

Audience

• Zdrav.Expert audience grew by 56% to 89 thousand people per month (February 2020)
• Zdrav.Expert audience reached 57 thousand people per month (December 2019)

Banner and text advertising

We recommend that you use Zdrav.Expert banner ads to:

• branding (increasing name recognition) of the company and products among the target audience;
• attracting market attention to partner and marketing programs of product developers;
• informing potential consumers about special promotions (lowering food prices, etc.).

Placing targeted banner and text ads in Zdrav.Expert catalogs can be really effective, as these sections attract the attention of mainly specialists interested in choosing a medical technique or service partner. Very often, visitors come to the pages of the Zdrav.Expert catalog through queries in search engines.

Guaranteed CTR of at least 0.2.
CTR = (number of clicks/number of impressions) * 100

Seasonal coefficient for September, October, November, December
* 1.25 to the current prices of media advertising.

Banner Specifications

	Static placement (24/7) only on the first page of the portal:	Формат jpg/png/gif точек	Стоимость размещения руб. / календарная неделя
1	Растяжка в первом экране или П-брендирование (webskin) на первой странице портала над логотипом	1240х200px psd/jpg 1920x1200px сверху отступ 200px cправа и слева - поля в центре нужно оставить 1240px под сайт	16 500 27 500
2	Text Ads, Front Page	до 100 символов (заглавные буквы возможны только для аббревиатур)	14 500

	Dynamic placement: advertiser's html banner in rotation with other advertising campaigns in the texts of publications on the Zdrav.Expert portal Only banner views are taken into account in the advertising campaign statistics (they will "finish" to the banner by the user)	Формат jpg/png-подложка точек pixel и текст	Стоимость размещения рублей за 1 тысячу показов
1	Banner "Economy"	840x100px Текст до 250 символов	450
2	Banner "Standard"	840x200px Заголовок до 50 символов Текст до 180 символов	750
3	Premium Banner	840x400px Заголовок до 70 символов Текст до 500 символов	950
4	Banner "News" In the right column above the news blocks	300x400px Заголовок до 70 символов Текст до 240 символов	700

                                                                               

	Dynamic placement: Advertiser banner in rotation with other ad campaigns	Формат jpg/png/gif точек pixel	Стоимость размещения рублей за 1 тысячу показов
1	Stretching in the first screen above the logo on all pages, including the first, if the static stretching on the first page is not redeemed, otherwise - displays only on the second pages of the portal	1240х200	700
2	Stretching in the first screen above the logo on the second pages of the selected pages by contextual (by keywords) or geo-targeting	1240х200	850
3	Banner on all portal pages on the right	300x600	750
4	Banner on selected pages by contextual (keyword) or geo-targeting, right	300x600	890
5	Text string on all pages, including the first, in the center	до 100 символов (заглавные буквы возможны только для аббревиатур)	700
6	Text string on selected pages by contextual (keyword) or geo-targeting, in the center	до 100 символов (заглавные буквы возможны только для аббревиатур)	850
7	Pop_up (fullscreen All PAGE Branding BG 8 seconds) on all pages of the portal, with a limit on the number of impressions to the user per session and for the entire time of the advertising campaign	600х500 1920x1080	850
8	Pop_up (fullscreen All PAGE Branding BG 8 seconds) on all pages of the portal, with a limit on the number of impressions to the user per session and for the entire time of the advertising campaign, as well as a limit on the display on selected pages by contextual (by keywords) or geo-targeting	600х500 1920x1080	950
9	P-branding (webskin) on all pages of the portal, if the static stretching on the first page is not redeemed, otherwise - displays only on the second pages of the portal	psd/jpg 1920x1200px сверху отступ 200px cправа и слева - поля в центре нужно оставить 1240px под сайт	950 за растяжку 200px шириной
10	Webskin on the second pages of the portal (except the first), limiting the display on the selected pages by contextual (by keywords) or geo-targeting	пример 1 пример 2	1150

Zdrav.Expert Intelligent Advertising (Context)

Analyzing the results of advertising campaigns on the portal, we concluded that the maximum effect is achieved if text lines, standard and non-standard banners are shown to users only on selected pages whose content coincides with the theme of the advertising campaign.

Advertising by Software - Technology Class

One of the tasks of the portal is to collect and systematize descriptions of developer companies and their solutions, as well as projects for installing medical systems. We try to organize each of the implementation projects according to the classes of technologies used. We collect information about projects from press releases, speeches by representatives of customers and suppliers at conferences, interviews, analyzing open sources.

For non-standard marketing and PR campaigns on the portal, we were able to implement the functionality of "Intelligent Advertising" - the advertising message is shown only to the audience located on the page, the content of which is similar to the advertised service or product. Thus, a reader who, for example, studies a description of a specific type of medical equipment, implementation projects or an analytical article, receives an advertising message-invitation to pay attention to a similar product, but with special characteristics or under special conditions. This approach allows you to communicate information about the advertised system or service more flexibly and more efficiently.

Possible formats of advertising "Intellectual advertising": banners 240x400, 120x240, 1000x200 (stretching) or text announcement in the central part of the first screen of any of the Zdrav.Expert publications. As well as full page branding - stretching and left and right fields, and the so-called pop_up (fullscreen).

Geographic Targeting Ads

Possible geo-targeting: Adygey, Aga Buryat, Gorno-Altay, Altay, Amur, Arkhangel's, Astrakhan ', Bashkortostan, Belgorod, Bryansk, Buryat, Chechnya, Chelyabinsk, Chita, Chukot, Chuvash, Dagestan, Evenk, Ingush, Irkutsk, Ivanovo, Kabardin-Balkar, Kaliningrad, Kalmyk, Kaluga, Kamchatka, Karachay-Cherkess, Karelia, Kemerovo, Khabarovsk, Khakass, Khanty-Mansiy, Kirov, Komi, Komi-Permyak, Koryak, Kostroma, Krasnodar, Krasnoyarsk, Kurgan, Kursk, Leningrad, Lipetsk, Magadan, Mariy-El, Mordovia, Moskva, Moscow City, Murmansk, Nenets, Nizhegorod, Novgorod, Novosibirsk, Omsk, Orenburg, Orel, Penza, Perm', Primor'ye, Pskov, Rostov, Ryazan', Sakha, Sakhalin, Samara, Saint Petersburg City, Saratov, North Ossetia, Smolensk, Stavropol', Sverdlovsk, Tambov, Tatarstan, Taymyr, Tomsk, Tula, Tver', Tyumen', Tuva, Udmurt, Ul'yanovsk, Ust-Orda Buryat, Vladimir, Volgograd, Vologda, Voronezh, Yamal-Nenets, Yaroslavl', Yevrey

Event Announcement and Promotion Special

A comprehensive advertising campaign on Zdrav.Expert to draw the attention of the portal audience to a marketing promotion, special offer or planned event of the supplier.

The term of the advertising campaign is three calendar weeks.

The composition of advertising services on the portal:

1. publication of the announcement in the section Main news, includes: 14 days of announcement of the title with a picture in the first screen of the portal and in the section News, as well as constant availability in the News Archive
2. publish the announcement in all [1] Portal Mailings.
3. banner advertising campaign - banner 300 * 600 (second pages of the portal) - 2000 impressions per day.
4. posting the announcement in the publication group on the social network Facebook

The cost of the advertising package is 27.5 thousand rubles.

Thematic Product/Service Sections on the Portal

On the topic of services or products of the IT provider or integrator, the editors can prepare and publish texts on the portal, including system descriptions, project examples, interviews. Such an editorial section is framed in a special way from a design point of view and is advertised as a separate thematic section on the portal.

A link to a special project and the announcement of a fresh publication throughout the campaign will be available on the first and all second pages of the portal. The section announcement program also includes a banner advertising campaign and a constant announcement in mailings.

The Zdrav.Expert team has extensive experience in creating special projects in the form of promotional sections, which can include the preparation of a large amount of content: articles, interviews with customers, project descriptions, videos on successful projects, etc.

The term of the advertising campaign of the section is from four weeks.

Content of the project: two interviews with representatives of the supplier or customers, a description of the system, two publications of the project description.

All the listed pages of publications within the framework of the special project are drawn up in a special way - all pages contain P-branding (stretching and side panels), as well as a 240 * 400 banner with advertising of integrator services.

The announcement of the project covers all pages of the portal within a month - 30 thousand impressions per day (the announcement is placed at the top of the screen - to the right of the portal logo - teaser format), as well as all mailings. The expected audience of the project's publications is 10-15 thousand readers.

Infographic from Zdrav.Expert

Task: Informing the target audience about the company's success Tool: Infographics in a bright but business style

Topic 1: Zdrav.Expert is preparing the infographic "Company" - a new wave of Russian IT expansion, when information about the company's largest projects in different regions of Russia and/or countries is mapped on the world map. Infographics are sent to the media, published on the customer's website. It may be included in customer materials. The distribution of infographics to the media is already practiced by some modern IT companies.

A separate campaign for posting infgraphs is carried out on the social network Facebook (in groups of specialized and business media and/or a viral campaign).

The same infographic is posted on the first page of the profile section on Zdrav.Exper for a long period. Most often, links to specialized sections on Zdrav.Exper are among the first in search engines for relevant requests, as they contain unique information collected over the years.

Topic 2: Significant events in the history of the company (the original name is always formulated), when key dates and figures in the history of the company are applied to one page:

conditionally: 19.. - foundation of the company 19.. - first major project 2000 - an innovative platform.. 2005 - the number of customers reaches 1000 2006 - number of employees... 2007 - First Project Abroad 2012 - absorption 2013 - merge etc.

Topics 3-5: Do you know what?

The "very famous brand" uses the company's products/services (a short and colorfully presented case).

Each project infographic has an attractive illustration associated with the customer. At the same time, all infographic materials are made in a single recognizable style.

The cost of preparing, rendering and mailing to the media one Infographics + 2-3 paragraphs of the text for it - 90 thousand rubles (without a campaign promo on Facebook).

IT Project Diary (Chronicle of Success)

As part of this advertising campaign, it is proposed to create a blog article of the IT system implementation project, in which, every two/three weeks, describe the process of implementing an IT system at a particular customer from scratch in real time.

The diary should begin with a brief description of the Customer, the task assigned, the expected effect of the IT system implementation.

The report should include answers to the following questions (subject to adjustment):

• Activities performed during the reporting period (selection of the solution, determination of the required time and cost, connection or configuration of modules, replication, commissioning, etc.).
• The difficulties that have arisen and how to resolve them.
• Interim conclusions.
• The diary can contain photos, screenshots and other graphic or video material, as well as comments from the customer.

All updates in the Diary will be announced on the main page of the portal and in mailings.

The integrator company leading such a Diary will be able to demonstrate its potential clients professionalism, competence and openness in the implementation of complex projects.

The cost of six publications within the framework of the Project Diary is 34.5 thousand rubles.

Portal Publications

The materials that are posted here work in archive search engines for a long time after the end of the active phase of their promotion.

The publication is announced on the first and second pages of the portal, as well as in editorial mailings within TWO weeks from the date of publication.

Articles are integrated into portal content. Links to the article are also posted in other portal articles on a similar topic. Our correspondents can prepare an article based on the client's materials. The topic of the portal is exclusively business related to the field of new medical technologies.

Payment with bank cards

We accept plastic cards from the following international payment systems:

• VISA International
• MasterCard
• Maestro

All transactions on plastic cards are carried out using the ChronoPay electronic payment gateway (hyperlink). ChronoPay (Chronopay) specializes in ensuring the security of online card payments. When you make a payment, ChronoPay accepts your plastic card information. This information is then sent over the secure SSL link to the ChronoPay authorization server. Your card data is transmitted only in encrypted form. To transfer information, ChronoPay uses special security technologies for online card payments Verified by Visa and MasterCard Secure Code. All transactions on your card are carried out in full compliance with the requirements of VISA International, MasterCard and other payment systems. The security of online payment processing through ChronoPay is guaranteed by international PCI DSS security certificates. In addition, the payment page supported by ChronoPay uses RackSpace hosting, one of the safest hosting sites in the world. In accordance with the requirements of international payment systems, your card data after the payment is completed is not stored either in the online store or on the ChronoPay authorization server.

To pay for the services of Zdrav.Expert:

• advertising on the portal, in mailings
• participation in industry market reviews and conferences
• order for an analytical study
• purchase of the finished analytical report
• buying a photo from a photo bank

You need to write an order letter to the adv@tadviser.ru with an indication of the purchased service, in response to the letter we will send an invoice, then you will need to select "Payment using bank cards" in the LoC, enter the payment amount, account number. After that, you will be redirected to the payment page of the Chronopay processing center, where you will need to enter the card details. After successful payment, you will receive confirmation at your email address.

Refund of paid funds is possible in case of erroneous payment or other cases after confirmation by Zdrav.Expert. When paying for services with a card, the return is made to the same card with which the payment was made. The return period can reach 30 days and depends on the Issuing Bank.

What can not be advertised on the Internet

Main article: What can not be advertised on the Internet

Price List (English)

Special Pack for Marketing Campaigns and Event Announcements

We can offer you a special pack for marketing campaigns and event announcements. It is intended for attracting attention of the audience to your special offer or a planned event.

The pack is active for 3 weeks. It includes:

• Publication of the Announcement of the main page of our website in `Top news` section: the headline of the Announcement will be on the main page for 5 days and later - always available in the News Archive with its headline marked red.
• Publication of the Announcement in the event calendar on our website. The announcement will be shown beginning with the dates the campaign or offer starts and ending with the dates when the campaign or offer ends.
• Publication of the Announcement headline on the front screen of all calendar pages on our website.
• Publication of the Announcement in all our mailing list releases (right now we have 9162 subscribers in the mailing list).
• Banner ads - 240х400 banners in the second pages of our website. They will provide approximately 1000 views a day.
• A text line on the first screen in all second pages. It also provides around 1000 views a day.

The packet price – 34 500 RUB.