Artyom Chubrayev: Ideal EDMS is a system "with two buttons"

Artyom Chubrayev: Really, emergence of the alternative systems on long ago the created market, besides completely constructed on own technologies is the phenomenon quite unusual. Our company has a long story. Before entry into the market in the 2007th year our company was engaged in development of individual corporate systems of office-work and business process management. Everywhere we faced a number of problems of other information systems – lack of simplicity of mastering, poor performance, the depressing stability of proposed solutions. We understood that for the qualitative solution of all listed problems we need completely new solution, 'from scratch'. By the time of entry into the market in the 2007th year we on hands already had a new system focused on a wide range of consumers, and our command stood on the own two feet.

TAdviser: Tell, please, a little about the platform on which your key software products are created: what is its cornerstone? As far as does it flexible also allow to build in your software products IT infrastructure of customers easily?

Artyom Chubrayev: The idea to create own platform arose at us in times when the company did not exist, and the main skeleton of our specialists worked in the Russian Academy of Sciences. All our developments were conducted for military industrial complex in those days that meant prohibition on use of the paid closed software. We then got invaluable experience. It turned out that for all tasks there are free alternatives, and the quality of the received solutions was very high. First of all in a situation with use of open modules we always had an opportunity to correct others defects independently. When the company was created, we knew already well that we will work only with the solutions in symbiosis with open solutions. As a result we created the platform which has high performance, flexibility and is independent of any other commercial software, so its cost is very competitive and is not encumbered with anything additional. Our high-performance core of information processing and the business logician on a popular interpreted language of Lua is the cornerstone of the platform. The platform is built so that it can be without effort adapted for any tasks and closely integrated into information infrastructure of the enterprise.

TAdviser: In what advantages of the Etla platform in comparison with the competing developments? How you estimate penetration of the solutions in local market what raw tally of customers?

Artyom Chubrayev: Key advantage of our platform is its very high performance. Due to this feature our products began to enjoy wide popularity among small and even micro business for which acquisition of expensive servers often is an absolute obstacle. This feature is important for big customers too as it on powerful servers allows to receive very fast system with a high speed of a response. To understand, to work with such system how more comfortably – simpler to try, in words it not to express.

Other feature – high stability of the solutions created on the platform. But the reason of reliability consists not so much in the used technologies how many in scrupulous approach to development process, careful correction of any defects, attention to notes of clients.

And, of course, failure from use additional paid a component. This feature is important for all our customers – to overpay superfluous there is no wish to anybody.

As for penetration of our solutions - we surely gain steam from the moment of our entry into the market, our solutions even more often can be met in the most different companies. But we are not limited to local market, for the last few years our products began to enjoy popularity in Kazakhstan and Belarus, gradually Ukraine is connected to them. At the moment we are engaged in the interesting project in Tajikistan. Fortunately, disagreements and problems in the field of international policy do not affect an information technology sphere, and we hope for further significant sales growth in foreign markets of sale.

The number of our customers in the field of large business, apart from SMB – is far for one hundred.

TAdviser: If to speak about customers whether then your solutions are universal or consider specifics of certain industries? Whether they approach more large and average the companies, or, for example, are intended only for SMB?

Artyom Chubrayev: Our solutions are suitable for any industries. Our main reference point is a simplicity of setup of a system under a specific scope and that it is even more important – simplicity of its further use by end users. We do not try to create a set of different solutions for specific fields of activity. For years of implementations we managed to create very successful tool kit which allows to arrange quickly and easily a system under any features of the customer. Moreover – these tools are open, and many of our clients successfully work with it, arranging a system under themselves during its operation, even without our help.

As for the sizes of the companies on which a system is focused, here we are completely universal. We began with work with the large companies, but during the development made a lot of efforts to make systems as it is possible more simply, despite all power of the opportunities which are contained in them. Systems became very intuitive both in terms of administration, and from positions of everyday use. We consider that we managed to solve this problem, and active sales in the field of small business confirm it.

TAdviser: Tell, please, the names of your largest customers on EDMS. What interesting projects were implemented for the last one or two years what in them was unique?

Artyom Chubrayev: GIPRODORNII, for example, one of our favourite clients. For years of cooperation we had cordial relations with collective, the set of interesting challenges was solved. RUSSIAN RAILWAY Ural Carriage-Building Plant publishing house '7 Days', airline S7 Ruskobank, a number of the state ministries – too longtime and large-scale users of our systems. Outside our country – for example, the Stepnogorsky Mining and Chemical Combine, it is in Kazakhstan. The list can be made long, but we treat all our clients very seriously, regardless of their size, and are always attentive to their tasks and requirements.

As for interesting projects - at us them was much, it is difficult to select. For example, we had an interesting project at the end of last year, together with the companies "Rostelecom" and "BARS Group". Within the project the workflow system Etla on 10,000 jobs of century was implemented Ministry of Health of the Oryol region. Automation was made in 98 clinics and hospitals. The project was executed in a short time – in 1 quarter all necessary works on implementation were carried out. We were once again convinced of efficiency of our approaches to implementation, and a possibility of fast integration of our system into complex projects.

TAdviser: It is interesting to learn how the situation with a customer support after implementing solutions is. How it is organized whether often there is a need for training of employees?

Artyom Chubrayev: Here all is very individual. Lately we often face customers who completely studied a system according to its demonstration version even until purchase. But it belongs generally to small business. For clients of medium and large business training of key experts of the customer who then 'bring knowledge to masses' is, as a rule, provided. Happens we will see off also group training of all staff of the organization, but it happens seldom – our systems are very simple in use, and the normal user as a rule has the short staff instruction after which he quickly accustoms with a system.

As for a customer support, everything is rather standard – with big customers at us, as a rule, the long-term relations, we supervise system administrators from the customer, we monitor system operation, we give advice on work with a system, we offer the directions of development and business process optimization. With small business usually in a different way – customers are more independent, and often go to free floating, resolving all issues without our participation. We in return impose nothing – everyone decides itself as to it more comfortably to work.

TAdviser: What innovations are planned in the Etla platform in the future? What functions and tools you are going to add?

Artyom Chubrayev: Directions of development weight. We constantly have new ideas, besides, to us wishes from our clients continuously arrive, all of us carefully analyze them. We implement the most successful ideas first of all, we add the rest to more long-term plans. From the immediate essential tasks – for example, creation of the multilingual system interface, about it the international companies even more often ask. More major problem - implementation of support of different DBMS with a possibility of transition between them – we want to give the chance to our customers to select that database with which they already got used to work. It interests first of all big customers with powerful information infrastructure. Further improvement of ergonomics of our client places – an immemorial task, but we are in continuous search, and for certain we will find still it is better and more convenient to make a set of methods.

TAdviser: What to you Atlas Soft place in the Russian market of EDMS of systems in the next two-three years seems what you aim at?

Artyom Chubrayev: In our opinion, now the Russian market of EDMS is filled with the overloaded solutions offering to the customer the excess functionality complicating implementation and work with systems. We go some other way. For us the ideal is a system 'with two buttons' which will allow to solve the most complex problems easily and easy.

As for a position in the market - we do not set any specific numerical purposes though we, of course, have marketing plans. We aim at that the quality of our products advanced them, but not beautiful advertizing slogans and wrappers. Steve Jobs once told: 'The innovation distinguishes the leader from catching up'. We completely maintain this principle. The main thing to think, develop, to move and raise continuously, always to be in vanguard of technologies and the innovative solutions, and clients will find us, will hear about us from others, and we sincerely believe that will hear only good.