Automotive Displays (Global Market)

2024

Global Automotive Display Market Size Up 6.3% for the Year

At the end of 2024, deliveries of automotive displays on a global scale reached approximately 232 million units. This is 6.3% more than a year earlier, when shipments were estimated at 218.3 million units. Industry trends are addressed in the Omdia survey, which TAdviser reviewed in mid-April 2025.

The recorded growth, as noted by the authors of the study, is primarily due to the increasing demand for improved information and entertainment on-board systems in China. Projection displays (HUDs), passenger screens, and digital rear-view mirrors are gaining popularity here. In addition, the expansion of the industry is facilitated by the rapid development of the segment of electrified vehicles, which are equipped with advanced technical solutions.

Strong demand in the Chinese market was a key factor in the increase in the supply of automotive displays. The active promotion by the PRC government of vehicles on new energy sources (NEV) led to a surge in both domestic sales and exports of electric vehicles of Chinese brands, the Omdia report says.

The policy of promoting domestic components has strengthened the PRC's position in global supply chains, further increasing shipments of Chinese-made car screens. In addition, many global automakers have adapted to the emerging market landscape and geopolitical tensions. As a result, Chinese manufacturers in 2024 occupied more than 53% of the global car display market.

The rating of leading global suppliers is led by the Chinese BOE with a share of about 17.6%: during 2024, this company shipped 40.9 million car screens, showing an increase of 16% on an annualized basis. In second place is another manufacturer from China - Tianma with a result of 15.9% and 36.9 million panels sold: this company recorded the highest growth among the five largest players, amounting to about 25% compared to 2023. The Taiwanese manufacturer AUO closes the top three with a share of 10.5% and 24.4 million units shipped: the company showed an increase in sales of about 5% on an annualized basis.

On the fourth line is Japan Display Inc. (JDI), which controls 8.6% of the global market. However, this company faced a 13% drop in supplies compared to 2023, which, analysts say, reflects difficulties in maintaining competitiveness. LG Display closes the top five with a share of 7.7% and 17.98 million displays sold: the company showed an increase of 8% on an annualized basis.

The ranking also included IVO (market share around 6.5%, up 20% yoy), HannStar (5.6%), Innolux (5.6%), Truly (5.3%, up 4%), Sharp (5.1%) and China Star (CSOT, 5%). The latter showed the most significant growth - plus 125% compared to 2023. All other industry participants combined control 6.5%. In general, as stated in the study, a number of suppliers faced a serious decline associated with changing market dynamics and increasing competition.

The changing market landscape has led to the closure of many small and medium-sized businesses as manufacturers struggle to compete and adapt to changing customer demands. JDI's recent decision to close its lines in Tottori and Mobar reflects an industry shift towards cost-effective manufacturing, says Omdia chief analyst Stacy Wu[1]

The production of the world's first automotive windshields has begun, which display data from the dashboard without a projector

On October 14, 2024, the South Korean company Hyundai and the German optics manufacturer Zeiss presented holographic displays for car windshields. The technology is called Holographic HUD. Read more here

Introduced a device that turns the windshield of a car into a three-dimensional AR display

In early July 2024, Distance Technologies demonstrated a new version of the automotive infotainment system that turns the car windshield into a three-dimensional AR display. The device uses an LCD panel that projects a transparent image onto a reflective windshield. Read more here.

2019: LG Display takes market lead

The leader changed in the automotive display market in 2019. The first place was taken by LG Display, according to data from the analytical company IHS Markit.

According to experts, in 2019, LG Display's revenue from the sale of screens for vehicles reached $1.6 billion, which corresponds to 20.1% in the total market. The company manufactures displays for infotainment systems that are installed on the center console, as well as for dashboards and monitors embedded in the seats of the driver and front passenger.

The leader in 2019 has changed in the automotive display market

LG Display supplies screens for manufacturers such as Daimler, BMW, Hyundai, Kia Motors, Toyota, Honda, Tesla and General Motors. LG Display pays special attention to the automotive sector and hopes that it will increase the company's total revenue to 2 trillion won ($1.6 billion). The South Korean manufacturer intends to focus on plastic displays on organic LEDs (P-OLEDs), which are increasingly used in the automotive industry.

Responding to the growing demand for flexible displays in the automotive industry, LG Display launched mass production of P-OLED panels at its E5 factory in the Korean city of Gumi in June 2019. In the future, the company intends to present new advanced types of displays for cars, including folding and transparent screens.

Analysts drew attention to the strengthening of LG Display's position in the segment of panels with a diagonal of 5 to 10 inches, which are increasingly in demand from automakers in connection with the introduction of advanced digital technologies. In 2019, deliveries of car screens from LG Display for the entire time exceeded 100 million units. How many devices were released only in 2019 is not specified.

Previously, Japan Display was not equal in the automotive display market. But in 2019, the company's revenues from the sale of such products amounted to $1.1 billion or 14.1% in the total sales of such panels. Taking into account the shares and sales indicated by analysts, it turns out that the volume of the global automotive display market in 2019 reached approximately $8 billion.^[2]

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