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2024
The production of the world's first automotive windshields has begun, which display data from the dashboard without a projector
On October 14, 2024, the South Korean company Hyundai and the German optics manufacturer Zeiss presented holographic displays for car windshields. The technology is called Holographic HUD. Read more here
Introduced a device that turns the windshield of a car into a three-dimensional AR display
In early July 2024, Distance Technologies demonstrated a new version of the automotive infotainment system that turns the car windshield into a three-dimensional AR display. The device uses an LCD panel that projects a transparent image onto a reflective windshield. Read more here.
2019: LG Display takes market lead
The leader changed in the automotive display market in 2019. The first place was taken by LG Display, according to data from the analytical company IHS Markit.
According to experts, in 2019, LG Display's revenue from the sale of screens for vehicles reached $1.6 billion, which corresponds to 20.1% in the total market. The company manufactures displays for infotainment systems that are installed on the center console, as well as for dashboards and monitors embedded in the seats of the driver and front passenger.
LG Display supplies screens for manufacturers such as Daimler, BMW, Hyundai, Kia Motors, Toyota, Honda, Tesla and General Motors. LG Display pays special attention to the automotive sector and hopes that it will increase the company's total revenue to 2 trillion won ($1.6 billion). The South Korean manufacturer intends to focus on plastic displays on organic LEDs (P-OLEDs), which are increasingly used in the automotive industry.
Responding to the growing demand for flexible displays in the automotive industry, LG Display launched mass production of P-OLED panels at its E5 factory in the Korean city of Gumi in June 2019. In the future, the company intends to present new advanced types of displays for cars, including folding and transparent screens.
Analysts drew attention to the strengthening of LG Display's position in the segment of panels with a diagonal of 5 to 10 inches, which are increasingly in demand from automakers in connection with the introduction of advanced digital technologies. In 2019, deliveries of car screens from LG Display for the entire time exceeded 100 million units. How many devices were released only in 2019 is not specified.
Previously, Japan Display was not equal in the automotive display market. But in 2019, the company's revenues from the sale of such products amounted to $1.1 billion or 14.1% in the total sales of such panels. Taking into account the shares and sales indicated by analysts, it turns out that the volume of the global automotive display market in 2019 reached approximately $8 billion.[1]
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