Automotive Displays (Global Market)

2025

11.8% increase in automotive OLED display sales to 3.05 million units

In 2025, global sales of automotive displays based on organic LEDs (OLEDs) in physical terms amounted to 3.05 million units. This is 11.8% more compared to the previous year, when deliveries were estimated at 2.73 million units. Such data are contained in a study by Omdia, the results of which TAdviser got acquainted with in mid-January 2026.

OLED displays in cars are used to create infotainment systems and dashboards. Screens of this type provide deep black color, bright and accurate colors, wide viewing angles and short response time. Pixels in OLED displays emit light on their own, and therefore do not need backlighting. This allows you to create very thin devices and implement unique design solutions: for example, curved and seamless dashboards can be developed.

Analysts note that despite an increase in shipments of automotive OLED displays in absolute terms, the pace of implementation is slowing down. This is due to several factors. In particular, an increase in the number of suppliers and increased competition led to a decrease in prices for OLED products by about 15-20% compared to 2023. At the same time, OLED screens are still more expensive than traditional LCD counterparts. As cost-effectiveness becomes a major factor in the production of automotive electronics, some manufacturers opt for LCD solutions. In some cases, FALD (Full-Array Local Dimming) backlight technology is used, which assumes that the LEDs are located throughout the screen area behind the matrix: they are controlled by groups (zones) for accurate brightness control, which helps to create deeper black color and improve contrast, significantly improving image quality. Delays in the launch of new electric vehicles by a number of European automakers are also having a negative impact on the growth rate of OLED panel deliveries.

Automotive OLED technologies are moving to a more measured stage of development. Cost effectiveness, differentiation and sustainable value creation will increasingly determine the trajectory of their implementation, "comments Ray Wang, analyst at Omdia.

However, according to the study, the ongoing technological progress expands the long-term potential of automotive OLED displays. Moreover, demand from car manufacturers is gradually shifting from the simple introduction of OLED technologies to solutions that increase the value of vehicles through differentiated design and functional integration. As European companies continue to develop platforms for electrified machines, OLED displays are increasingly positioned as a key element of cabin design in premium models. At the same time, there is a wider penetration of OLED technology in the mid-range car segment.

In 2025, Samsung Display took over 70% of the market in physical terms. Next, BOE and LG Display are located with approximately the same shares, followed by Everdisplay. Shipments of automotive OLED displays are forecast to exceed 5.5 million units in 2026, matching an increase of more than 80% year-on-year. Samsung Display will maintain its lead, while LG Display will rise to second place. The third position in the list of leading suppliers, according to Omdia experts, will be taken by BOE.^[1]

Production of TFT displays for cars launched in Moscow

In May 2025, METTEM-M announced the launch of the first production of instrument combinations in Russia with a full-screen TFT display for commercial vehicles. The project was implemented within the framework of the import substitution program with financial support in the form of a grant from the Agency for Technological Development. Read more here.

2024

Market growth by 6.3% to 232 million units

At the end of 2024, deliveries of automotive displays on a global scale reached approximately 232 million units. This is 6.3% more than a year earlier, when shipments were estimated at 218.3 million units. Industry trends are addressed in the Omdia survey, which TAdviser reviewed in mid-April 2025.

The recorded growth, as noted by the authors of the study, is primarily due to the increasing demand for improved information and entertainment on-board systems in China. Projection displays (HUDs), passenger screens, and digital rear-view mirrors are gaining popularity here. In addition, the expansion of the industry is facilitated by the rapid development of the segment of electrified vehicles, which are equipped with advanced technical solutions.

Strong demand in the Chinese market was a key factor in the increase in the supply of automotive displays. The government's heavy promotion PEOPLE'S REPUBLIC OF CHINA of New Energy Vehicles (NEVs) has led to a surge in both domestic sales and exports of electric vehicles by Chinese brands, Omdia said in a report.

The policy of promoting domestic components has strengthened the PRC's position in global supply chains, further increasing shipments of Chinese-made car screens. In addition, many global automakers have adapted to the emerging market landscape and geopolitical tensions. As a result, Chinese manufacturers in 2024 occupied more than 53% of the global car display market.

The rating of leading global suppliers is led by the Chinese BOE with a share of about 17.6%: during 2024, this company shipped 40.9 million car screens, showing an increase of 16% on an annualized basis. In second place is another manufacturer from China - Tianma with a result of 15.9% and 36.9 million panels sold: this company recorded the highest growth among the five largest players, amounting to about 25% compared to 2023. The Taiwanese manufacturer AUO closes the top three with a share of 10.5% and 24.4 million units shipped: the company showed an increase in sales of about 5% on an annualized basis.

On the fourth line is Japan Display Inc. (JDI), which controls 8.6% of the global market. However, this company faced a 13% drop in supplies compared to 2023, which, analysts say, reflects difficulties in maintaining competitiveness. LG Display closes the top five with a share of 7.7% and 17.98 million displays sold: the company showed an increase of 8% on an annualized basis.

The ranking also included IVO (market share around 6.5%, up 20% yoy), HannStar (5.6%), Innolux (5.6%), Truly (5.3%, up 4%), Sharp (5.1%) and China Star (CSOT, 5%). The latter showed the most significant growth - plus 125% compared to 2023. All other industry participants combined control 6.5%. In general, as stated in the study, a number of suppliers faced a serious decline associated with changing market dynamics and increasing competition.

The changing market landscape has led to the closure of many small and medium-sized businesses as manufacturers struggle to compete and adapt to changing customer demands. JDI's recent decision to close its lines in Tottori and Mobar reflects an industry shift towards cost-effective manufacturing, says Omdia chief analyst Stacy Wu[2]

The production of the world's first automotive windshields has begun, which display data from the dashboard without a projector

On October 14, 2024, the South Korean company Hyundai and the German optics manufacturer Zeiss presented holographic displays for car windshields. The technology is called Holographic HUD. Read more here

Introduced a device that turns the windshield of a car into a three-dimensional AR display

In early July 2024, Distance Technologies demonstrated a new version of the automotive infotainment system that turns the car windshield into a three-dimensional AR display. The device uses an LCD panel that projects a transparent image onto a reflective windshield. Read more here.

2019: LG Display takes market lead

The leader changed in the automotive display market in 2019. The first place was taken by LG Display, according to data from the analytical company IHS Markit.

According to experts, in 2019, LG Display's revenue from the sale of screens for vehicles reached $1.6 billion, which corresponds to 20.1% in the total market. The company manufactures displays for infotainment systems that are installed on the center console, as well as for dashboards and monitors embedded in the seats of the driver and front passenger.

The leader in 2019 has changed in the automotive display market

LG Display supplies screens for manufacturers such as Daimler, BMW, Hyundai, Kia Motors, Toyota, Honda, Tesla and General Motors. LG Display pays special attention to the automotive sector and hopes that it will increase the company's total revenue to 2 trillion won ($1.6 billion). The South Korean manufacturer intends to focus on plastic displays on organic LEDs (P-OLEDs), which are increasingly used in the automotive industry.

Responding to the growing demand for flexible displays in the automotive industry, LG Display launched mass production of P-OLED panels at its E5 factory in the Korean city of Gumi in June 2019. In the future, the company intends to present new advanced types of displays for cars, including folding and transparent screens.

Analysts drew attention to the strengthening of LG Display's position in the segment of panels with a diagonal of 5 to 10 inches, which are increasingly in demand from automakers in connection with the introduction of advanced digital technologies. In 2019, deliveries of car screens from LG Display for the entire time exceeded 100 million units. How many devices were released only in 2019 is not specified.

Previously, Japan Display was not equal in the automotive display market. But in 2019, the company's revenues from the sale of such products amounted to $1.1 billion or 14.1% in the total sales of such panels. Taking into account the shares and sales indicated by analysts, it turns out that the volume of the global automotive display market in 2019 reached approximately $8 billion.^[3]

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