Possibilities of CRM

Possibilities of the companies using CRM

For sales department

At close interaction with each client, the company can reveal the most profitable transactions, that to increase profit. Effective management of cash flows is impossible without CRM as these systems allow to predict transactions probability with an accuracy and also to increase it. Cost reduction is reached by leaving from routine manipulations for which employees spend a lot of time. Concerning personnel the staff turnover decreases. Each employee can compare result of the activity with work of the colleague. It gives the chance to adopt valuable experience of customer acquisition.

For marketing department

At the expense of schedule system and the analysis the company has an opportunity to conduct the directed marketing. Advertizing campaigns are waged taking into account client selection.

For a customer support

Routine transactions are automated, at the expense of it process of control of passing of orders improves, unplanned costs decrease. Using a system it is possible to improve quality of service, and, therefore, to raise a customer loyalty. Any customer, having addressed once and having received excellent service, will want return to continue cooperation with the company.

Possibilities of CRM on the business industries

Banks

In CRM banks solves four main problems. First, it is standardization of processes of customer service. Secondly, personnel management of bank. It is important as in banking sector a lot of things the client employee, and in case of dismissal any of personnel depends on interaction, the employee can entice for himself the client. Thirdly, permission of the internal competition between divisions. The fourth task, the general for all systems, - streamlining of customer information.

Large trading companies

The companies which are engaged in property sale or cars are not capable to work without a reliable CRM system. Here bargains are concluded not so often therefore the companies value each client. Great advantage is the possibility of information storage about the client and maintaining history of interaction. Using a system sales planning is executed.

Medium-sized and small trading companies

Features of such companies is the good selection, a great number of clients, the high competition. Using CRM solutions it is possible to raise a customer loyalty through use of the directed marketing. The efficiency of sales increases by maintaining the correct marketing policy. The range can flexibly change according to sales statements. Marketing strategy of competitors is estimated.

Tour operators

CRM solutions allow tour operators to store customer information, ever addressing to the company and also about the trips made by them. Important the fact that using CRM the tour operator can effectively communicate with partners. Data constantly require updating, it is easy to perform it within CRM. Summary information is stored in the single database. It gives the chance to the manager quickly to choose the suitable offer for the client.

Telecom providers

The structured database allows the company to react quickly to all requests, quickly and qualitatively to process orders. Monitoring of requests is performed in technical department. It gives to the client the accessibility to up-to-date information about company services and also a status and term of accomplishment of its request.

The companies providing business services

Law, consulting, recruiting firms often contact to the specific client during one address for a long time. To pay to the client due attention, the company should save all data concerning each project. Here stories of meetings, calls, correspondences and so on enter. Document flow is of great importance. Sometimes it is required to work on one project collectively. CRM coordinates activity of all personnel.

Equipment suppliers

For a company performance, supplying the different equipment, a number of transactions in addition to direct execution of the transaction is inherent. It is delivery, installation, warranty and post-warranty service. Therefore at implementation of the transaction the employee needs to rely on certain instruments of automation. Besides, using CRM purchase planning on the basis of assessment of their profitability is carried out.

Insurance companies

A large number of the clients demanding the personalized approach at different stages of interaction is characteristic of them. CRM allows to systematize data on clients and to make them available to all divisions of the companies. It considerably will reduce terms of satisfaction of requests, having raised at the same time a customer loyalty.

Pharmaceutical companies

CRM give the chance to accumulate and process customer information, about their requirements. The history of interaction in them is also very important. The staff of the pharmaceutical companies is medical representatives who work with clients on departure. Data entry from mobile devices is for this purpose provided. The possibility of planning of visits and the automated drawing up reports is convenient.

Production

The orientation of production processes is defined by market situation. CRM solutions allow to carry out the deep analysis of compliance of demand and offers for development of the correct production tactics. A system gives the chance to automate routine processes, such as preparation of commercial offers, specifications, execution of agreements and so on.

Companies of the sector of FMCG (production and distribution of mass market products)

It is possible to refer geographically distributed structure of sales department and the broad customer base in different segments and sales channels to distinctive features of the companies of the sector of FMCG (engl. Fast Moving Consumer Goods is products with high turnover, convenience goods). A CRM system ensures simultaneous operation of a large number of sales representatives in the single database with centralized operation. Owing to a large number of orders, a system allows to optimize sales process, having reduced time at each stage — from receipt of the request from the client to shipment of goods of the buyer. Besides it is important to companies to motivate sales representatives on accomplishment of the delivered plans for sales volumes. Provides to the sales representative in real time up-to-date information for this CRM about extent of achievement of effective objectives.

MEDIA

The client of media can execute different roles: expert, advertiser, reader or listener. A task of the company is correctly to range clients to receive from interaction from clients the greatest benefit.

IT companies

For the company, delivering IT services, it is important to establish long productive connection with each client. Work on the project can be collective therefore it is important to integrate using the Customer Relationship Management System activity of several divisions, for example, of commercial and technical services.

See Also

CRM CRMfaq - all about CRM systems|All of the Customer Relationship Management System