Car washes in Russia

History

2023: Growth of the Russian self-service car wash services market by 25% to RUB 58 billion

The self-service car wash market in Russia at the end of 2023 reached a volume of 58 billion rubles, demonstrating an annual growth of 25%. The segment's share in the total volume of the car wash services market amounted to 35%. This is evidenced by the data of the Avtostat agency, with which TAdviser got acquainted in December 2025.

In 2023, 30-32 thousand car washes of all types worked in Russia. Of these, only about 6 thousand are self-service hand washers (15% of the market) and 600-700 robot washes (2%). At the same time, the average number of cars per car wash in the country in 2023 was 1800 units.

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Фото: Freepik

One of the key trends in 2024 was technological transformation. According to the 150 bar car wash network, 70% of new objects used IoT sensors (sensor systems combined into a network for remote control), and the share of contactless payments was 89%. At the same time, environmental requirements, in particular, standards for water treatment, have been tightened.

The competitive environment is characterized by the dominance of several large networks that control 45% of the market. However, for small businesses, niche opportunities remain in areas of new buildings, residential areas with a high population density, as well as suburban areas along the highways. According to the commercial director of 150 bar Nikolay Kuznetsov, in 2025 the demand for car wash franchises grew by 40% thanks to ready-made solutions for locations and proven economic models.

The main risks for new players are due to errors in the choice of location, underestimation of equipment costs and incorrect calculation of payback. According to 150 bar statistics, these factors cause 60% of failures. However, the expert forecast of the market development until 2026 assumes a steady annual growth of 15-20%.^[1][2]

Notes