Children's literature (market of Russia)

2015-2016

Children's literature occupies one tenth from all market of books in Russia by the number of the published editions. In 2015 the share of children's literature made 9.6%, and in Ipol. 2016 – 8.7%. If to consider a market share of children's literature from the book market of Russia on the general circulation, then the share of books for children will make 21.9% in 2015 and 17.7% in the I floor. 2016.

The volume of the Russian market of children's literature by the number of the published editions in 2015 was 10,825 pieces that is 2.1% more than a similar indicator in 2014.

The volume of the Russian market of children's literature on the general circulation in 2015 was 100,582.6 thousand copies that is 2% more than a similar indicator in 2014.

The size of the market of children's literature in value term (without purchasing amount budget organizations and the volume of unstructured sales) was 12.96 billion rubles in 2015 that is 13.85% more than an indicator of 2014.

The main share in children's fiction and popular scientific literature is made by editions for preschool age.

Among children's writers sure leadership in the number of editions is held many years by Korneychukovsky: in the I floor. 2016 Korney Chukovsky saves leadership with indicators of 76 names of books with a general circulation of 740.5 thousand pieces.

Among the main publishing houses which are releasing children's literature in Russia it is possible to select the following: A flamingo, Mozaika-Sintez, the Clover - Media Groups, Altya, Children's literature, the Samovar, the Labyrinth the Press, the Childhood press, Publishing house of Meshcheryakov, the Tot.

• According to the marketing agency DISCOVERY Research Group

1926

Korney Chukovsky reads to the daughter Murochka the fairy tale. Leningrad, 1926