Corporate Social Networks (CSN)

KSS functions

Reduction of "routine" of the personnel

Corporate social network the same as the policy of VHI, free fitness and lunches, – an indicator of care of the employee, recognition of its value. It somewhat guarantees inflow of the high-class specialists aimed at long-term cooperation. At the same time they are ready to work for a salary even slightly below than market. Other significant function of social network – fast adaptation of beginners at the expense of a possibility of quick search of the necessary information without participation of the mentor. Cards of employees, a corporate structure, office traditions, the regime moments, working procedures – it is easy to find answers to these questions in KSS.

Decrease in level of a stress

The low performance of work of each employee caused by a stress from daily loadings pours out in a low performance of business processes. Each worker during the day should have an opportunity to distract from accomplishment of job responsibilities – for example, to communicate to colleagues. The social network allows to make it in the company, at the same time the employee "is not switched off" from workflow.

Formation of the open environment

In the large companies, especially with a large number of geographically distributed branches, divisions from another town often it is not aware that happens in head office. Employees are almost unfamiliar with each other, there is no unity, there is no collective, there is no motivation. The corporate social network creates the general space in which everyone can communicate to the colleague, exchange experience where that was. Besides, the system of notifications instantly conveys all important information on events in the company to each worker. The open environment allows to increase company performance. Each employee, each department feels a part of collective, accurately represents as its actions correspond to actions of colleagues. For example, implementation of corporate social network by Procter&Gamble corporation which number of employees totals 140 thousand people in 160 countries helped to increase significantly performance on geographically distributed projects.

Creation of fast communications

The corporate portal or e-mail are not capable to accelerate communications between employees. Besides people avoid communication in working "tools" purely psychologically. In the corporate social network created just like all of well familiar classical social networks, employees contact much easier, gradually transferring the solution of working questions to KSS. Time for discussion of projects and their approval is reduced.

Formation of information base

In KSS all content created by users – cases, contact information on clients, discussions of projects – creates unique information base which remains in open access even after dismissal of this or that employee. Of course, in terms of information storage the corporate portal is more convenient, but on it official data – samples of documents, orders, etc. Network more flexible are usually published, it collects and stores the mass of the unofficial data spread by users.

Reduction of risk of date leak

The corporate social network reduces risk of leak of important information in the company as employees cease to communicate on work in normal social networks or messengers. Effects of date leak can be the most unpleasant – from break in relations with partners before loss of profit or a market share. With implementation of corporate social network becomes improbable that someone from colleagues due to a misunderstanding or nonsenses published in them something very important for the company. All communication on working subjects is conducted in KSS, therefore, the risk of leak becomes minimum as corporate social networks have very high level of protection.

One more moment – a possibility of free communication of the management with subordinates through a closed channel concerning the important steps performed by the company. Especially it concerns the companies with the developed branch network.

ROI?

According to^[1] of analysts from Yammer if the customer is interested what will be material return from implementation of social network, so it not quite correctly understands its essence which first of all consists in support of transformation of the company.

Implementation of the corporate social network (CSN) is capable to change processes and mechanisms extremely important for development and prosperity of business. It is about the involvement of employees, group cohesion, reduction of time for training and adaptation of personnel. Besides, KSS minimize costs of working time for search of the necessary information, promote optimal building of workflow^[2].

Analysts from Gartner claim^[3], that the assessment of payback of social networks cannot be carried out on the algorithms applicable to other IT products for business. The efficiency of KSS should begin with the analysis of indirect indicators: numbers of the employees registered in networks, quantities of the published posts, the created events and comments. If dynamics growing it is possible to draw a conclusion that employees consider network useful. Reduction of number of internal e-mails in corporate mail can also become confirmation of this fact. Only after you were convinced of operability of the new tool in your company, it is possible to start efficiency evaluation of KSS on the main objectives of implementation.

2020: A half of top managers of the large world companies left from social networks

On February 18, 2020 it became known that nearly a half of top managers of the large world companies left from social networks, being afraid of cracking and leaks of personal information.

Besides, heads asked subordinates to remove the contacts from open access. Mass outflow of businessmen from social networks began after scandal with cracking of the founder of Amazon Jeff Bezos. In media information on its affair with the TV host Lauren Sanchez appeared. The billionaire accused of leakage of the brother of the mistress Michael.

Businessmen are influenced by a talk that the world of privacy falls into oblivion, the consultant for Internet security of Cisco company Alexey Lukatsky is sure.

Shutdown or removal of the account from one social network will not solve a problem because we leave the information in Internet banks, at the order of products, use of mobile services. Unfortunately, it is impossible to leave completely online space and to close information leak about itself, it will happen further — the expert told.

In February, 2020 the founder of Tesla Elon Musk urged subscribers to leave from Facebook and called social network "sediment"^[4].

2015: Analysts: 80% of social networks in business are not effective

Corporate social networks in the future will become the main communication link for notes and decision making concerning the work performed by the companies, experts of Gartner Gartner Says 80 Percent of Social Business Efforts Will Not Achieve Intended Benefits Through 2015 consider^[5].

Nevertheless, according to experts, 80% of social initiatives of business in this area will not be crowned with success during the period till 2015, first of all because of inadequate solutions of the management and excessive emphasis on technology.

Analysts remind heads that the paradigm of use of social tools in business cardinally differs from a paradigm of use of information systems of type ERP or CRM.

Social tools cannot force to be used, they should be built in processes integrally. Therefore the task of initiators and heads of such projects consists not in defining what technology to use. First of all it is necessary to understand how social initiatives can improve work of both ordinary employees, and managers.

According to forecasts of Gartner, by 2016 50% of the large organizations will have internal social networks like Facebook, and 30% from them will be so naturally included in business processes as today e-mail and telephony in most the companies.

In 2017 the majority of new applications for users will represent synthesis of social, mobile technologies and also will actively use gamification. These "three whales" already actively prove in the market of systems for end users. Together they will allow to increase attractiveness, a usability and efficiency of use of such solutions.

You See Also

• Social networks
• Social networks (market of Russia)
• Social networks (world market)
• Corporate social networks

Notes