Freemium (Shareware)

2019: $88 billion made income from the games extended on the Freemium model

Income from the games extended on the Freemium model

2014

In the fall of 2014 at once several large companies released the corporate software products promoted within the Freemium model. New products noted IBM, Cisco and Salesforce.com.^[1]

In September IBM provided a set of analytical tools of new generation Watson Analytics where the cloud applicaion of the class Freemium enters. The IBM Verse project announced in November represents a conditional and free complex of software solutions for social interaction. Private users will not pay for this service.

The Cisco Project Squared application released also in November intended for joint work of staff of the companies by means of social communications is free for downloading. Also the Salesforce.com company does not levy a payment for the cloud analytical service Wave.

Cisco and IBM pass to the shareware

Conditional free distribution of programs and services in business market practices its participants long ago. It is enough to remember a cloud platform of Amazon Web Services in which the hourly pay is implemented.

However for large vendors use of the Freemium can be fraught with decrease in profit as clients will want to pass from paid products to free. The Verse service to which probably many acting users of the IBM Connections platform among large representatives of business will pass can be an example.

In the whole freemium is the perspective solution for large software vendors. They using this model will be able to show the achievements and developments in the field of mobile, social, cloud and analytical computing. It will allow to attract more users and developers to the products and also to improve image of a brand.

Notes