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2023: Google's cloud business remains unprofitable

Google's cloud services division continues to generate losses. This is stated in the financial report published on February 2, 2023 by the parent holding Alphabet. Read more here.

2021

Revenue from the sale of games - $11 billion

The largest public companies by revenue from the sale of games in 2021

Second place in the list of most visited sites

Ranking of the most visited sites in 2021

2020: Global Smartwatch Market Share - 5.1%

Google The global market share smartwatch was 5.1% (data). IDC More. here

2019

Rise in advertising sales to $103 billion

Google legally hid 19.9 billion euros in taxes on Bermuda

In early 2019, it became known that Google transferred 19.9 billion euros through Holland a registered company to Bermuda in 2017. The internet giant used a well-known tax avoidance scheme.

According to the Reuters news agency, citing documents from the Netherlands Chamber of Commerce, in 2017, about 4 billion euros more were spent through Google Netherlands Holdings BV compared to 2016. Google claims that the company only uses legal schemes and pays all taxes that are required.

Google took away almost 20 billion euros from taxation with a "sandwich"

Google, like other international companies, pays the vast majority of its corporate income tax back home, and we have paid a global effective tax rate of 26% over the past ten years. We pay all taxes and comply with tax laws in every country in which we operate around the world, the corporation said.

The Dutch subsidiary of Google is used to transfer royalty proceeds received outside the United States to the Irish affiliate Google Ireland Holdings, registered in Bermuda, where companies do not pay income taxes. This is the so-called double Irish scheme with a Dutch sandwich.

This popular scheme in the United States is applied to optimize tax liabilities by using two Irish and one Dutch companies. Irish companies act as "bread," and between them there is a Dutch company, like "cheese" or "sausage." Such a scheme is legal and is used mainly by large US corporations in relation to optimizing income from intellectual property. The method allows you to significantly reduce taxes in the United States and other countries.^[1]

2018

Revenue growth in the segment of software platform solutions based on AI by 61.7%

Revenue - $136.22 billion; profit - $36.52 billion

In 2018, Alphabet's revenue amounted to $136.82 billion against $110.86 billion a year earlier (an increase of 23%). Almost all sales - $136.22 billion - fell on Google. In 2017, Google's revenues were measured at $110.86 billion. The bulk of the turnover comes from advertising receipts. Google's annual profit rose from $32.29 billion to $36.52 billion.

2014:11% increase in net profit to $14.44 billion

Net profit Google in 2014 increased by 11.7%. The company earned $14.44 billion compared to $12.92 billion in 2013, Bloomberg reports. On a per-share basis, earnings were $21.02 versus $19.07 in 2013. Google's annual revenue increased by 19% to $66 billion.

Google's fourth-quarter profit rose 41% to $4.75 billion, coming in at $6.91 per share and falling short of forecasts at $7.11. The company's quarterly revenue amounted to $18.1 billion.

2013: Revenue of $59.83 billion (+ 19 %)

Google's annual revenue increased 19% to $59.83 billion, with $4.3 billion coming from its Motorola Mobility division.

Google's advertising revenue rose 16% over the year, to $50.58 billion. In the fourth quarter, Google generated $14 billion in advertising revenue, or 83% of quarterly revenue. At the same time, the average cost of an advertising click decreased by 11% in the quarter. This figure has been declining for the company for about two years.

Google's net profit at the end of 2013 increased by US GAAP by 20% - to $12.92 billion, compared with $10.74 billion for 2012. On a per-share basis, earnings were $38.13 versus $32.3 in 2012.

2012: Annual revenue of $46 billion (+ 21 %)

In 2012, Google's revenue reached $46 billion, which is 21% higher than in 2011. Profit increased by 10% to $10.7 billion. Google's revenue in the IV quarter of 2012 increased by 36% to $14.4 billion compared to the same period in 2011, profit - by 7% to $2.9 billion.

In 2012, the search giant's revenue from online advertising and other businesses amounted to $12.9 billion. The Motorola Mobile division, which was acquired in 2012 for $12.5 billion, generated $1.5 billion in revenue.

2011: Annual revenue of $37.9 billion (+ 29.3 %)

Consolidated revenue of the entire Google for 2011 increased by 29.3% to $37.9 billion, net profit - by 14.5% to $9.74 billion, and net profit margin was 25.7%.

2009: Revenue $23.7 billion, net income $6.5 billion

Financial indicators (us gaap, 2009): revenue - $23.7 billion, net profit - $6.5 billion.