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Main article: Healthy lifestyle (healthy lifestyle)
2023: The number of Russians adhering to a healthy lifestyle has returned to pre-pandemic levels. Regions
The number of Russians adhering to a healthy lifestyle (healthy lifestyle) in 2023 returned to the level that was before the COVID-19 coronavirus pandemic. This is evidenced by data from FinExpertiza analysts, published on February 19, 2024.
According to the study, by the end of 2023, the number of residents of the Russian Federation, strictly adhering to the principles of a healthy lifestyle, increased by 27.6%, or 2.4 million people, compared to the previous year - up to 11 million people. At the same time, the number of anti-firefighters decreased by 5.9%, or 2.9 million people.
The study used data from selective monitoring of the state of health of the population, which is conducted annually by Rosstat. The sample included members of 60 thousand households aged 15 years and older, the survey results were extrapolated to the total permanent population of Russia of the corresponding age.
The Khanty-Mansiysk Autonomous Okrug became the leader in terms of growth in the number of supporters of healthy lifestyle, where the dynamics in 2023 amounted to 1812.5%. The number of people leading a healthy lifestyle increased from 17.3 thousand to 332.4 thousand people, and their share - from 1.3 to 24.4%. Also, high dynamics is noted in the Ivanovo region (+ 1708.1%, up to 134.4 thousand people) and Tuva (+ 754.2%, up to 59.6 thousand people).
The largest decline occurred in the Jewish Autonomous Region (-87.1%, up to 1.9 thousand people). The top three with the greatest deterioration in the indicator also included the Belgorod region (-70.7%, up to 75.4 thousand people) and Adygea.
Among women, a healthy lifestyle is common one and a half times more often than in men. The share of women following health and not having bad habits in 2023 was estimated at 10.9%, the share of men - 7%.
Last year, 78 regions had 30% more female zinners than men. Most women without bad habits were in the Amur and Kostroma regions, as well as in Buryatia. In the Jewish Autonomous Region, strict male residents were completely absent.[1]
2020: Healthy living industry valued at $4.4 trillion
The healthy lifestyle industry was estimated at $4.4 trillion in 2020, which is 11% less than in 2019 - $4.9 trillion. Such data was presented by the Global Institute of Health (GWI).
The last time before that, GWI estimated the healthy lifestyle industry at $4.3 trillion in 2017, and a new study shows that two years before the COVID-19 coronavirus pandemic, it grew to historic levels. The market, according to GWI, will return to pre-pandemic levels in 2021 ($5 trillion) and will grow by 10% annually until 2025 and reach $7 trillion.
The Asia-Pacific region was the largest market for health services in 2020 ($1.5 trillion), followed by North America ($1.3 trillion) and Europe ($1.1 trillion). Health spending per capita is significantly higher in North America ($3,567) and Europe ($1,236) than in other regions of the world.
Wellness tourism from 2017 to 2019 grew by 8% annually, reaching $720 billion in 2019, and in 2020 the figure decreased to $601 million. The annual health tourism growth rate of 21% projected by GWI through 2025 reflects the new values of travelers (nature striving, mental health) as well as a period of rapid recovery from unmet demand in 2021 and 2022.
Thermal/mineral springs are one of the fastest growing health services markets from 2017 to 2019, with revenues rising from $56 billion to $64 billion (an annual growth of 6.8%). Due to the pandemic, revenue fell 39% in 2020, bringing the market down to $39 billion. By mid-February 2022, there are 35,099 thermal springs in 130 countries. The decline is temporary: until 2025, significant annual growth is expected at 18%, with more than 140 new projects in development.
The SPA industry in the period 2017-2019. grew at a rapid pace (by 8.7% per year) and reached $111 billion for the existing 165,714 SPA salons. At the same time, there was a significant increase in hotel and resort SPA salons (from 48,248 to 60,873). In 2020, the industry experienced a decline, revenue fell by 39% (to $69 billion), and the number of SPA centers decreased to 160,100 (with the loss of more than 4,000 SPA salons). But the industry is expected to recover quickly: the market will grow by 17% annually until 2025, and revenue will more than double (to $150.5 billion).
In the mental health sector in 2019-2020. there was a significant increase of 7% (from $122 billion to $131 billion), as consumers were looking for solutions to help them cope with the stresses caused by the COVID-19 pandemic. The largest segment of "feeling, space and sleep" grew 12.4%, while the smallest segment - meditation and mindfulness - grew the fastest (25%).
The physical activity sector grew by 5% from 2018 to 2019 (to $874 billion), but revenue fell by 15.5% in 2020 (to $738 billion). The fitness subsector (gyms, studios) in 2020 experienced a serious drop in revenue by 37%. Fitness technologies in 2020 showed an increase of 29% in 2020, the market turnover reached $49.5 billion. The demand for training platforms and applications grew by 40%.
The healthy eating sector, which includes weight loss programs, is one of the few sectors of the healthy living industry that has maintained positive growth (3.6%) during the pandemic. Consumers showed interest in home cooking, healthy food and immune support-oriented foods, dietary supplements. The sector grew from $858 billion in 2017 to $912 billion in 2019 and to $945.5 billion in 2020.
The sector of traditional and complementary medicine (this market covers various holistic, local, ancient treatments and products (acupuncture, ayurveda, traditional Chinese medicine, chiropractic, etc.)) grew from 376 billion in 2017 to $432 billion in 2019, but decreased to $413 billion in 2020.
In the personal hygiene and beauty sector, consumer spending rose from $1 trillion in 2017 to $1.1 trillion in 2019, and then decreased by 13% to $955 billion in 2020. In 2020, Asia Pacific climbed from third place to first in the sector.
The wellness real estate market was the leader in growth both before and during the pandemic: the market grew from $148.5 billion in 2017 to $225 billion in 2019 and to $275 billion in 2020 (annual growth of 22%). The number of projects in this segment (built or under development) has increased dramatically from 740 in 2018 to more than 2,300 by the end of 2021.
The public health, preventive and personalized medicine sector grew from $328 billion in 2017 to $359 billion in 2019 and to $375 billion in 2020.[2]
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