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2017/04/22 12:20:00

Internet trade (market of Armenia)

Electronic trading in Armenia

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2016

The size of the market of Internet trade in Armenia in 2016 increased by 79.3%. Using electronic payments citizens of the republic make purchases as in foreign online stores, and Armenian and also pay the state fees[1].

The market of online trade in Armenia grew by 79.3% in 2016. Inhabitants of the republic pay using electronic payments goods from national and foreign online stores, the state fees and penalties. Results of the research conducted by Ameria group were voiced in April, 2017 by the head of department of service of payment cards of Ameriabank Tigran Ovannisyan.


Growth of the market of online trade in Armenia began in 2015-2016. If in 2014 the volume of online transactions was only 2.4%, then in 2015 the sharp jump – 89.1%, and in 2016 – 79.3% is recorded. Saying that the trend has long character, and growth is observed both by the number of electronic transactions, and on money, Ovannisyan provides data of poll organized by Ameria group.

The research was conducted among 1200 people. By its results, for the last year 18% of residents of 9 large regional cities made purchases on the Internet, in Yerevan this indicator is 21%. The most active online buyers are citizens aged from 25 up to 34 years, 41% make of them the man. Female representatives are less active – only 22% constantly shop in Network. Least of all electronic transactions users aged make 55 years – only 3% of respondents are more senior.


Researchers during the poll also wanted to find out what purchases are made by users in Network. In 15.7% of cases residents of Armenia buy goods on the Internet from abroad, 9.4% are the share of online payment of the state fees and penalties, and the share of purchases in national online stores makes 8.2%. Armenians seldom use online payments for acquisition of services abroad – 4.3% and also for payment of utilities – 3.8%, as well as for payment of services of other plan in the republic. Ovannisyan emphasized: "In spite of the fact that the sphere online of services in Armenia is in the smallest demand for today, according to us it is the most perspective in terms of the demand growth as Internet trade in Armenia only begins to develop and the company in the field of services began to be interested more often in a possibility of access to the network".

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