Media in the United States

Media holdings

As of June 2012, only 6 corporations controlled 90% of the media market in the United States.

The 6 largest media corporations in the United States include:

• General Electric (GE)
• News Corporation
• The Walt Disney Company
• Viacom
• Time Warner
• CBS
• Sinclair Broadcast Group

Source: Business Insider (June 2012)^[1]

Business models

In February 2020, media consultant Innovation identified 11 news media business models that complement or replace^[2] MEDIA advertising^[2].

Data for February 2020

B2B:

• advertising, including native, branding, and programmer;
• the role of the creative agency;
• the role of the data merchant.

B2C:

• production of paid content and its sale through subscriptions and payments;
• club model;
• retail;
• organization of branded events;
• philanthropy and crowdfunding.

Monetization of assets:

• brand licensing;
• publisher as an IT provider.

Diversification: Publisher as an investor (stakes in companies in exchange for advertising).

Print Media Advertising

Data for 2019

Newspapers

2019

Gate House and Gannett mega-merger

In September 2019, the largest transaction in the US newspaper market took place.

According to CNN, the deal between GatehouseMedia and Gannet is estimated at almost $1.5 billion. Now hundreds of American newspapers are under the management of one holding after the merger of the two companies. In total, the joint company will oversee one in six newspapers in the United States.

There are 7,200 newspapers left in the United States

From 2005 to 2019, American newspapers lost $35 billion in advertising revenue.

From 2004 to 2019 - 47% of the state. During the same period, 20% of newspapers closed. Of the surviving 7,200 newspapers, at least a thousand are ghost newspapers that barely engage in real journalism.

More than 1,500 counties in the states have only one local newspaper, usually a weekly newspaper.

2017: Declining circulation, increasing share of Digital Signage

• The total circulation of the daily press (print plus digital) in 2017 was 31 million for weekdays and 34 million for Sunday issues. This is lower by 11 and, accordingly, 10% of 2016 data.

• The paper sags, the figure is insignificant.

• Newspapers published weekly and distributed free of charge (alt-weeklies) are rapidly losing circulation. The average figure in 2012 is 87 thousand, in 2016 - 62 thousand, in 2017 - 55 thousand.

• Revenue from circulation sales rose 3% in 2017 to about $11 billion. The volume of the advertising market is $16.5 billion. The share of Digital Signage in revenue is growing: in 2016 it was 29%, in 2017 - 31%.

• The number of employees in the newspaper sector of the economy has been falling for 10 years in a row. If in 2008 there were more than 71 thousand of them, then in 2017 the number dropped below 40 thousand.

Number of jobs in the US industry newspaper, thousand people

American Newspaper Sites

As of April 2013, 12 of the 20 largest American newspapers have introduced paid access to their sites, or announced their readiness to do so in the near future. Such data are contained in a study published by the resource paidcontent.org^[3].

In the first three largest newspapers, only one free site remained - USA Today, which ranks second in the country in circulation.

In the first place - The Wall Street Journal, which became the first newspaper with a paid electronic version - the subscription was introduced in 1997.

On the third line is The New York Times, which has been taking money for access to materials on the site since 2011.

In total, according to paidcontent.org, several hundred American publications made their sites paid.

As the organization notes, until recently, most often small publications introduced a paid subscription to the materials of their electronic versions. This changed after it became known that The New York Times, after switching to a paid site, was able to attract a significant number of subscribers. So, in 2012, six largest American newspapers announced their intention to make their sites paid:

• The Los Angeles Times,
• The Washington Post,
• Chicago Tribune,
• Houston Chronicle,
• Philadelphia Inquirer и
• Orange County Register.

Magazines

2023: Vice Media files for bankruptcy protection

Vice Media LLC filed for bankruptcy protection in May 2023, marking a relatively rapid decline for a media company that once boasted a valuation of $5.7 billion.

The company listed assets and liabilities ranging from more than $500 million to $1 billion in a Chapter 11 filing with the Southern District of New York. Fortress Credit Corp. is among the largest secured creditors with claims totaling about $475 million.

IT MEDIA

Publishing houses

• IDG
• Ziff Davis

Internet forums

• Stack Overflow

Murders of journalists

2018

Countries in the number of murders of journalists in 2018

1974

Young television journalist Christine Chubbuck committed suicide in 1974 live on an American television channel.

The woman said: "In accordance with the channel's policy of broadcasting the most violent scenes in vivid colors, you will be the first witnesses to a suicide attempt," after which you took out a revolver and shot yourself in the head.

Notes