Numbers 8800

Russian Telephone Market

Main article: Telephone (Russian market)

2021: Market decline by 6.9% to $9.8 billion

According to the results of 2021, the volume of the Russian Free Challenge service market (8800) decreased by 6.9% compared to 2020 - to 9.8 billion rubles. This is evidenced by the data of analysts of TMT Consulting, published in early March 2022.

According to them, the market in 2021 showed gradual stabilization after explosive growth in 2020 associated with the onset of the coronavirus pandemic. COVID-19

The Russian market of 8800 numbers at the end of the year amounted to almost 10 billion rubles

According to the study, in 2021 there was a change in the market leader - MTS, which included MTT, outstripped Rostelecom in total annual revenue. The remaining market participants in 2021 saw a decrease in income from the service.

The largest allocated number capacity in code 8800 is at Rostelecom - 35% of all allocated rooms. The share of MTS in this volume is 20%.

The main share of income from the 8800 service falls on Moscow - about 73% according to the results of 2021. The Northwestern Federal District occupied 6% of the market, the Southern Federal District - 5%, the Ural and Volga Federal Districts - 4% each. The main users of the service remain large and medium-sized companies from the communications, trade, financial industry, as well as the public sector, analysts say.

It is noted that the development of outsourcing call centers, as well as an increase in interest in the 8800 service by companies working with the regions from the SMB segment using virtual telephone exchange (VATS) services with reference services and call centers, positively affects the market. The share of revenue from the sale of the 8800 service provided in the personal account of VATS in 2021 amounted to 12% of the total market volume.

The development of voice robots and other alternative channels of communication with customers has a negative impact on the market - accepting applications through the site, online chats, calling from the site, social networks, OTT services.

TMT Research Market Consulting 8800

2019: Market growth by 4.1% to 8.5 billion rubles

The volume of the Russian 8800 number market ("free call" service) in 2019 reached 8.5 billion rubles, an increase of 4.1% compared to 2018. This is evidenced by the data of the analytical company TMT Consulting.

According to experts, despite the reduction in the fixed telephony market, the demand for the 8800 service remains. As a rule, users of the Free Call service are large companies operating at the federal level. At the same time, market participants note an increase in interest in the service from companies working with regions from the small and medium-sized business segment that use virtual PBX services.

The continued popularity of the service is explained by the fact that the use of the federal multi-channel number 8800 not only increases the number and duration of calls from customers, but also creates an image of a solid organization that can be trusted. Connecting the 8800 number to a virtual PBX allows you to use it together in collateral, as well as integrate with popular CRM, complement intelligent services and other VAS. In addition, leading providers offer the 8800 service with smart forwarding, voice assistant, convenient interface and statistics.

Rostelecom remains the leader of the Russian 8800 number market, which accounts for 41% of the total number capacity allocated to operators in code 8800. In second place is MTT.

The study says that market participants 8800 note a decrease in growth rates. To reduce traffic by 8800, large companies automate the processing of calls with voice bots, implement balancers to distribute load between call centers, and use self-service systems. In the face of reduced costs, the business is looking for cheaper channels of communication with customers - accepting applications through the site, online chats, calling from the site, social networks, OTT services.^[1]

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