Push-notices

Chronicle

2024: Global push notification software sales up 11% year over year to reach $2.22 billion

In 2024, the global push notification software market reached $2.22 billion. This is about 11% more compared to 2023, when sales of such solutions brought in $1.99 billion. Industry dynamics are addressed in the Market Research Future review published in late January 2025.

The development of the market, as noted, is largely due to the growing need for companies to interact with users and attract their attention in conditions of high competition. Organizations implement push notification software to maintain direct real-time contact with prospects. Such tools allow companies to quickly disseminate important information, notify about promotions and make personal offers, which ultimately contributes to increased consumer engagement. The trend of personalized marketing further strengthens the demand for push notification software, since companies can use such software to form messages based on individual behavior and user preferences. The integration of artificial intelligence technologies opens up additional opportunities.

Another driver of the industry is the widespread use of mobile devices - primarily smartphones. The ability to send push notifications to such gadgets opens up wide opportunities for business. It is noted that many consumers prefer to receive messages that can be read without the need to launch an application or open a browser: push notifications provide just such an opportunity.

The authors of the study also note that in a rapidly changing digital world, real-time communication is increasingly important for enterprises to remain competitive. Push notifications help you quickly distribute various information, such as notifying you of new products or marketing campaigns. This approach allows you to attract additional customers, and therefore increase revenue.

By deployment model, the market is segmented into cloud and on-premises solutions. According to estimates, in 2023, the first type of products accounted for the lion's share of sales - $1.15 billion: the dominance of such systems is due to their scalability, flexibility and ease of integration. In turn, local solutions provided revenue of $0.84 billion: such tools are in demand among organizations that prioritize data security and maximum control over their infrastructures. Among the major players in the global market are:

• SendPulse;
• iZooto;
• WebPushr;
• Aimtell;
• Pusher;
• PushEngage;
• io;
• MoEngage;
• Firebase;
• Zoho;
• OneSignal;
• PushNotifications;
• CleverTap;
• Airship;
• VWO.

At the end of 2023, North America was leading geographically with an estimate of $0.8 billion: the dominance of the region is due to the high level of IT development and the wide penetration of mobile devices. Europe is in second place with costs of about $0.6 billion, and the Asia-Pacific region closes the top three with $0.4 billion. South America secured a contribution of $0.09 billion, the Middle East and Africa - $0.1 billion.

Market Research Future analysts believe that in the future the industry will show steady positive dynamics. The compound percentage CAGR is expected to be 11.25%. As a result, by 2032, costs on a global scale could increase to $5.2 billion.^[1]

Notes