Restaurant market of Moscow

The main articles are:

• Restaurant market of Russia
• Economy of Moscow

Restaurants

• Dream (restaurant)

Chronicle

2023

The pizza delivery market in Moscow and the Moscow region grew 3.5 times and reached ₽83,5 billion

The volume of the pizza delivery market in Moscow and the Moscow region has increased 3.5 times since 2019 and reached ₽83,5 billion in 2023. In physical terms, excluding inflation, growth was 10%, according to a study published on October 31, 2024.

According to the agency for marketing research and business plans "GuideMarket," the market growth rate reached 29.3% over the past year. In 2020, there was a maximum growth of 69%, associated with a total increase in the share of delivery in the turnover of public catering.

In the market structure, 32% of companies develop their own delivery services, while half of them simultaneously cooperate with external services to access a wider client base and conduct joint marketing actions.

The most common connection of delivery is in non-chain restaurants with an average check from ₽500 to ₽1500. For these establishments, delivery is becoming a key tool for maintaining and strengthening customer loyalty. The economy segment attracts visitors with low prices and a wide range of points around the city, and restaurants with a high check - the atmosphere and level of service. The middle segment, in turn, has to look for alternative ways, and it is delivery that becomes their solution.

According to the agency, market participants are actively introducing new technologies, including their own mobile applications, accepting orders through instant messengers and installing pizzemates - automated devices for selling pizza.

Against the backdrop of rising ingredient costs, companies are optimizing costs and considering combining ready-to-eat and food delivery services. The growing popularity of healthy lifestyles is fueling demand for pizza with vegetable toppings.

The market is characterized by increased competition through promotions and promotions, which leads to a decrease in the average check and a weakening of customer loyalty to certain brands.^[1]

Revenue growth of Moscow cafes, restaurants and bars by 16% to 550 billion rubles

According to the results of 2023, cafes, restaurants and bars in Moscow earned 550 billion rubles, which is 16.3% more than a year earlier. Vladimir Efimov cited such data from the deputy mayor of the capital on economic policy and property and land relations at the end of March 2024.

According to him, the catering sector of the capital successfully experienced a transformation associated with the transition of large foreign networks to Russian owners, and was able to preserve jobs and the range of services familiar to Muscovites.

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The Department of Economic Policy and Development of Moscow said that attendance at catering establishments in Moscow increased by 18%, and the average annual check increased by 44 rubles (6.7%) and amounted to 703 rubles. The ministry said that Moscow restaurants have limited the rise in prices due to the localization of food supplies and the development of loyalty programs.

The monthly revenue of Moscow catering establishments in 2023 was the highest in December - 58.1 billion rubles. This is 18.4% more than in the same period in 2022.

According to Mostourism, in the first half of 2023, residents and guests of Moscow visited restaurants, bars and cafes 36% more often than in the same period in 2022. The agency assessed the attendance and spending of tourists in restaurants in the capital based on data on payments on Sberbank cards. Analysts studied transactions on customer cards in 8 thousand catering establishments in Moscow in the category of restaurants, cafes and bars (fast food was not taken into account in statistics). This covers more than 40% of establishments: in total, as specified in Mosturism, there are 18.5 thousand catering outlets in the city, excluding fast food. Analysts distinguished visitors from residents of Moscow in the home region of the bank card.^[2]

2022

Revenue growth of cafes and restaurants in the Moscow region by 16.8% to 593.9 billion rubles

In 2022, the income of catering establishments in Moscow and the Moscow region reached 593.9 billion rubles, which is 16.8% higher than a year ago. Such data are given in the study "GuideMarket," published in November 2023.

Experts divide the catering market into three segments, respectively, the types of establishments and the purpose of their visit - eating food during working hours or eating food together with leisure, as well as by price:

• public canteens, eateries;
• canteens of educational institutions, organizations, industrial enterprises;
• restaurants, bars, cafes.

According to researchers, in 2018-2022. the catering market in the Moscow region showed stable growth. The exception was 2020, when the COVID-19 pandemic led to a decrease in market volume by 26.9%. In general, the average annual increase was 22%, taking into account the decline in 2020.

Analysts highlighted several trends in the catering market in Moscow and the Moscow region in 2022. Among them is the increase in the number of chain restaurants and cafes, which is due to the fact that large chains can offer lower prices and high quality products.

Another trend is the development of the fast food segment: the rapid rhythm of life and the desire to save time are making the fast food segment more and more popular. Analysts also drew attention to the development of the home food delivery market. Many restaurants and cafes offer home delivery services for their meals.

In addition, there is an increase in the popularity of healthy eating: more and more people pay attention to their health and try to choose healthier foods. In this regard, cafes and restaurants appear in Moscow and the region, offering dishes from natural products and without the use of harmful additives.^[3]

Turnover growth by 5.6% to 314 billion rubles

The turnover of the market for cafes and restaurants in Moscow in 2022 reached 314 billion rubles, which is 5.6% more than a year earlier. This is stated in a study released by BusinesStat analysts in May 2023.

According to them, in 2022, with a reduced number of visits, the revenue of catering operators in Moscow grew solely due to an increase in the average check, and the growth of the average check significantly lagged behind the inflation rate. The market turnover is calculated as revenue from the sale to the population of cafes and restaurants of their own culinary products and products that do not require culinary processing, the report explains.

The turnover of cafes and restaurants in Moscow has grown over the year

Researchers say the main factor that affected the market in 2022 was a drop in real visitor incomes. It led to a decrease in the number of visits to cafes and restaurants, to a decrease in the number of ordered dishes, as well as to a shift in demand to lower price segments. The decrease in the number of visits to cafes and restaurants in the capital was further influenced by factors such as a decrease in the number of tourists, the departure of migrants and the emigration of Russians.

As experts emphasize, an important indicator of the state of the industry is the number of employees of cafes and restaurants. In September-December 2022, against the backdrop of the announcement of partial mobilization and the growing uncertainty of the industry's prospects, the number of employees of cafes and restaurants in Moscow decreased by 1-2.4% every month.

At the beginning of 2022, signs of stabilization of the situation in the activities of cafes and restaurants were noted. According to data, in Rosstat January 2023, the number of industry personnel increased by 9.3% by December 2022. In 2022, in general, the number of employees of cafes and restaurants in Moscow decreased by 6.2%, to 40.5 thousand people, the report says.^[4]

Decrease in the number of guests in restaurants in Moscow by 11% at the end of summer

At the end of the summer of 2022, the gastronomic market in Moscow experienced the most serious decline in 5 years - the traffic of the capital's restaurants was 11% lower than last year. Restaurateurs do not expect the flow of guests to recover this year. Food is becoming more expensive, Russians are increasingly saving. Restaurants lost some of their visitors due to the flight of foreign business from Russia, and some due to the lack of tourists.

2021: Turnover growth by 40.6% to 375.6 billion rubles

The turnover of restaurants, cafes and bars in Moscow at the end of 2021 reached 375.6 billion rubles, which is 40.6% more than a year earlier. Rosstat published such data in February 2022.

1970

Shashlychnaya in Moscow, 1970.

1911: Restaurant "Yar"

Restaurant "Yar" on St. Petersburg sco

Year: 1911 Author: K.A. Fisher]]

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