TVs (Russian market)
Main article: TVs (Russian market)
2024: The volume of the Russian set-top box market for the year increased to 44.4 billion rubles
The volume of the Russian set-top box market in 2024 reached 44.4 billion rubles. Such data from a study conducted by the analytical company Tebiz Group were presented on November 17, 2025.
According to the official press release, for the period from 2020 to 2024, the market showed an increase of 128% in ruble terms. The main consumers of this category of devices are households, which account for 65% of the volume, as well as telecom and television operators with a share of 20%. These segments recorded growing demand for consoles with 4K high resolution support and integration with streaming services, as well as an increase in the share of hybrid models.
Online retail with a share of 45% and offline stores (30%) remain the key sales channels. Telecom operators, according to the report, account for 15% of sales, which is ensured by the distribution of equipment according to the subscription model, as well as integration with IPTV services transmitting a television signal via the Internet, and OTT platforms.
Marketing Director of Tricolor Alexander Volodin said that the growing demand for devices with 4K support and integration with streaming services confirms the correctness of the strategy chosen by the company. According to him, all prefixes produced under the Tricolor brand have been developed with the support of these technologies.
The study contains three scenarios for the development of the market until 2034: negative, inertial and innovative. The basic is the inertial scenario, which involves further market growth due to the development of streaming services and IPTV, technological updates of devices with support for 4K and 8K formats, their integration with systems, smart home as well as import substitution policies that can open up prospects for establishing Russian production and localization. software
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