Videobillbord represents the horizontal banner 970х250 located in the heading of the page (July, 2014). It consists of two components: the videoplayer of 444х250 in size and a static substrate around the video. By default the roller in a player is reproduced automatically in the silent mode when loading the page, however the user can unmute. The pause button allowing to stop video is also available. The advertizing format assumes a possibility of restriction of frequency of demonstrations to one user.
For summer of 2014 at a format high rates of efficiency, he allows to use advantages of video advertizing on those pages where the photo and text content prevails. The average clickability (CTR) of videobillbord when testing exceeds 1%. Steadily high — 3.21%, is also an interoperability layer with the advertizing message (Interaction Rate) reflecting the number of clicks on the advertizing message, the pause button, inclusions and switching off of a sound and also repeated vosproizvedeniye.
IAB international association included "видеобиллборд" in the list of "Rising stars of IAB" — the list of the most effective advertizing formats (2014).
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