Presenting Sell: Virtual Presentation Tools for B2B

Uncovered Transactions

Considering the sales funnel in a simplified way, three main parts can be distinguished:

• top - advertising and marketing channels (digital campaigns, organic search, electronic marketing, cold calls);
• Medium - strategies and tools that help you move from a potential customer to a potential customer (conversion tracking, split testing, sales and performance software)
• lower - a conversation with those who make decisions, successful closing of the transaction.

As you can guess, the most important part of the funnel is the bottom. At the same time, enterprises spend a considerable part of the budget on advertising channels in the hope of generating potential leads and increasing interest in their sites, separate costs are laid for analytics of the site and optimization. Studies show that often over 90% of the marketing budget of companies is spent on the upper and middle parts of the funnel. And in this regard, for many companies, the business ends in the first year, without starting.

How will virtual presentation tools help B2B?

In 2018, a Microsoft survey showed that among all types of meetings, people become the happiest at personal meetings. However, with the spread of the COVID-19 pandemic, teams around the world had to put happiness aside for the sake of health, looking for ways to work in digital format.

In the last year, sellers have faced the need to create inspiring presentations for purchases without the tools and techniques that they are used to using. At the same time, quarantine measures noticeably spurred the development of virtual solutions for collaboration, improved video conferencing systems, so that tools that promote B2B sales did not stand aside. Already today, they allow not only to compose colorful slides, measure involvement, but also to make hints based on the emotions of the audience, automatically answer common questions of the public and overcome client objections.

What should such security be able to do?

• Create more beautiful and apt presentations than your competitors (preferably not looking like PowerPoint 1997);
• Reduce preparation time for speaking by automating routine functions;
• Provide Instant Fidbeck from Audience;
• Have a library of proven effective presentations;
• Delivered with built-in artificial intelligence or machine learning functions that can edit slides or give a hint;
• Generate analytics about user engagement, mood, and interaction with slides;
• Support mobile devices (yes, in 2021 and this still has to be reminded).

Before considering the solutions directly, we suggest that you read the check list *, which will help you to avoid trouble during a remote presentation. After all, even the best presented ON will not be able to help close the deal if you forget to turn on the microphone or camera.

Roi4Presenter

Create engaging presentations, quickly train sellers, and successfully close deals in a single solution.

Roi4Presenter is a service and web application for creating, optimizing and managing presentations. The user can download and customize the already completed presentation, or fill in individual materials that Presenter will reproduce to clients as a single document, regardless of the original file formats. You can voice the presentation, choose the format of the detail, and the duration of the presentation. Built-in presentation library for top IT products

Presentations include polls, the ability to ask a chat question, and responses to each slide. Interactive presentations or slides recorded in Presenter can be shared on social networks or sent with a link. The service offers reporting: statistics on the most successful slides, the history of views, slide analytics of user reaction, team reports.

Roi4Presenter is suitable for training novice sellers or those who are faced with the need to present an unknown product. Firstly, the service presents presentations of all sellers of the user enterprise. Secondly, after viewing reports on previous shows, the seller already knows typical customer questions and ways to combat objections.

During the presentation, Presenter is used as a breather - the smartphone shows what to say on each slide, what to answer questions and how to process an objection. Or a mobile phone with Presenter is used as a slide control. Another feature of the service is the ability to simultaneously show several presentations to different viewers and answer questions without interrupting any of them.

The main distinguishing feature: Pitch mode, which allows you to familiarize yourself with the main content of the presentation in a few minutes; The possibility to connect to the dialogue with the listener and management of the presentation at the time of the presentation. The presenter sends a link and when the listener enters the show, he receives a message and he can continue the presentation live.

Use case: remote presentations, sales of IT products, simultaneous presentations to different customers, training of new sellers, the need to present an unfamiliar product, creating professional presentations.

Price: 14 days of free trial use, subscription - from $49 per user per month.

Creating slides: yes

Live streaming: yes

Offline presentation: yes

Slide Templates: None

The opportunity to share slides in social networks: yes

Souffler with comments: yes

Gathering responses to slides: yes

Traffic Analysis: Yes

Slidebean

Software focused on creating pitch deck (investment) presentations that separates content from design, allowing you to focus on the main.

Slidebean is a tool that makes it easier for presenters to create professional-looking slides. The software consists of a collection of design templates, premium fonts and color palettes.

A simple interface divides presentation creation into two stages. First, the user enters text information, and then automated artificial intelligence visualizes this data. With this, even users with zero design skills can create impressive slides. The function is especially relevant for small and medium-sized businesses without full-time designers in the team and a modest budget.

Slidebean includes everything necessary to conduct presentations, including professional icons, photos, charts. Presentations always support the most current version, synchronizing without user intervention and transferred to any device, including smartphones, tablets and PCs.

As a cloud-based solution, Slidebean is easily embedded in websites using a simple HTML script without requiring additional plugins or installation. The software is also compatible with any operating system, since it requires only a modern browser and Internet connection. Presentations are exported to PDF and PPT formats.

Slidebean also offers the function of using a smartphone as a dashboard and navigation through the presentation.

The main distinguishing feature: the creation of selling pitch decks, automation of work due to AI based on top presentations; simplified creation of visually attractive slides.

Use case: startups, marketers, small and medium-sized enterprises that need help designing and creating presentation templates.

Price: freemium, subscription from $8 per month per user when paid for the year.

Creating slides: yes

Live streaming: yes

Offline presentation: yes

Slide Templates: Yes

The opportunity to share slides in social networks: no

Souffler with comments: no

Gathering responses to slides: none

Traffic Analysis: Yes

Prezi Business

Prezi is a popular online presentation platform with an innovative approach to slide shows.

Prezi uses an innovative way to show presentations: they increase or decrease in scale, rotate and show the slide at unusual angles. The solution allows you to achieve dynamism and capture the attention of the audience.

Most presentation software uses a slide approach, where the movement between individual slides is linear, like paging pages in a book. Instead, Prezi offers one large digital canvas on which the presentation moves, changing in size in accordance with the need to pay attention to one or another aspect in the frame.

Prezi offers to edit presentations in two ways: a series of slide stacks and a planetary-satellite structure, where each subtopic is fixed in the orbit of the main theme. When presenting, the solution allows you to use mobile devices as a control panel. For simplified branding, there is a function 'Smart Branding': after loading the logo of a user company in Prezi, the system automatically selects complimentary colors for slides. The recently released update includes the ability to appear next to the content during a virtual presentation - slides seem to soar near the user.

Zoom and Webex are integrated into the solution, so you can present the video live, by recording or by overlaying the sound on the video sequence. Audience engagement analytics for each slide is enabled, and an offline presentation is available in more expensive versions.

Prezi works through web browsers, is compatible with all programs and computers, has passed certification of compliance with SOC2 conditions.

The main distinguishing feature: non-linear slide show, integration with video conferencing services, presentation through video.

Use case: remote teams, educational institutions and initiatives, marketing agencies.

Price: freemium, free trial period, subscription from $8.5 per month per user.

Creating slides: yes

Live streaming: yes

Offline presentation: no

Slide Templates: Yes

The opportunity to share slides in social networks: yes

Souffler with comments: no

Gathering responses to slides: none

Traffic Analysis: Yes

Visme

A single tool for creating, storing, and distributing content. Allows you to create graphics, charts, logos, presentations.

Visme is a data presentation and visualization tool that helps create attractive content by transforming information into a colorful presentation or infographic.

The platform provides managers and managers with useful organizational and management tools, allowing you to sort and classify files, establish access control for individuals and groups.

Visme offers a wide range of images, fonts, icons, templates and backgrounds to choose from. There are animation effects, slide-linking and transitions that are usually found only in Microsoft Powerpoint. Allows the platform to create and banner for a website.

There are tools that allow you to import and work with third-party data inside the platform. Content created in Visme is shared on social networks, published on other sites, or downloaded in various formats.

Visme provides information about those who attended presentations and report on their interactions with slides. This analytics helps project managers track the number of unique visitors and the content that is most in demand, the time spent on the site by each visitor. Reports are available both online and for download.

The main distinguishing feature: 'all-in-one' solution for creating, storing and distributing visual content on the Internet.

Use case: blogging, professionals in their field who do not have design skills.

Price: freemium, paid version from $15 per month when paid for the year.

Creating slides: yes

Live streaming: yes

Offline presentation: yes

Slide Templates: Yes

The opportunity to share slides in social networks: yes

Souffler with comments: no

Gathering responses to slides: none

Traffic Analysis: Yes

FlowVella

A mobile tool for creating presentations on Apple devices is available in the web version. Allows you to create slideshows and presentations for offline display.

FlowVella is downloadable presentation software that can be used offline. The main feature of the FlowVella is the Kiosk mode, in which interactive presentations are created, similar to those used in museums or at information desks in shopping centers.

FlowVella solves the problems that arise if the presentation needs to be brought to the stand or displayed in the exhibition pavilion. This is usually caused by problems of poor WiFi communication, going to sleep mode of the device after several minutes of inactivity. Kiosk mode turns a slideshow into a portable version of a digital billboard. The presentation is protected by a PIN code, so there is no need to worry about spontaneously stopping the slideshow or that the visitor accidentally turns everything off.

Like other applications that work with presentations, Flowvella provides slide templates to choose from - true, there are only 19 of them. But unlike other applications, the application always shows whether the template or slide is optimized for mobile and widescreen devices.

Users can import images from Dropbox, Instagram, Box, and Google Images; embed photo galleries, videos, text, and hyperlinks into various content. Since Flowvella is focused on tablets and phones, there is no way to build tables, graphs and tagged lists.

The main distinguishing feature: Kiosk mode, which allows you to create and demonstrate presentations on stands and pavilions, offline work, orientation to mobile devices.

Use case: field presentations, real estate agencies, small businesses.

Price: freemium, paid version price from $10 per month

Creating slides: yes

Live streaming: yes

Offline presentation: yes

Slide Templates: Yes

The opportunity to share slides in social networks: yes

Souffler with comments: no

Gathering responses to slides: none

Traffic Analysis: Yes

Swipe

Create presentations using markup with the ability to share link access and correct slide display on any device.

Swipe is a product for creating online presentations. This is mainly html markup for quick development and ordering of slides. Swipe displays the list of the most necessary to start work: indicators of public or private access, general settings and the most often used buttons (Viewing, Representation and Editing).

You can scroll through all slides horizontally to get an idea of the content in seconds and edit the content. Drag and drop slides within the presentation. Through drag-and-drop, external files are also added - these can be JPEG/PNG/RAW images, video, Keynote, PDF and another 15 different file formats.

Presentations can be controlled, broadcast live from any device via the mobile Internet or WiFi. As the host flips slides during the presentation, everyone else who uploaded the shared URL tracks the real-time progress of the presentation on their personal devices.

The focus is not on design, Swipe is not so much a tool for creating presentations from scratch, but the ability to take existing content and easily create beautiful interactive presentations that work in cross-platform mode.

A premium version appeared in the updated product, which is focused on the business: analytics and an overview of how users interacted with the presentation appeared. It is also now possible to send secret links: creating several unique links to the same slide of the show, the user sends them to different people. Such use is assumed when working with leaders or investors to track when they view the presentation, where they spent the most time and at what point it was closed.

The main distinguishing feature: synchronizing the presentation on the big screen with the devices of those who follow the link in the audience; Analytics of user interaction with slides; cross-platform; secret links.

Use case: investor presentations, education sector, sales teams, marketers and startups.

Price: freemium, subscription price from $15 per month per user when paid for the year.

Creating slides: yes

Live streaming: yes

Offline presentation: no

Slide Templates: None

The opportunity to share slides in social networks: no

Souffler with comments: no

Gathering responses to slides: yes

Traffic Analysis: Yes

SlideDog

Multimedia presentation tool that combines files PowerPoint, PDF, Prezi, video clips, web pages into a single slideshow.

SlideDog organically combines all necessary media files for demonstration at meetings, events, sales presentations, conferences and lectures. The product allows you to smoothly switch between different presentation files - PowerPoints, PDF, films, images, web pages, audio.

SlideDog works as a launch platform for user PC presentations (this is a solution to install). The solution determines which software is installed on the computer and uses the best available software to play specific formats. The whole process can only be seen by the speaker on the user interface SlideDog, the audience at this time is watching a continuous presentation.

Once the SlideDog is installed, the slideshows are simply dragged into the playlist. The big screen displays files in full screen mode, switching between slides occurs through fading transitions. The internal interface of the application is similar to the multimonitor PowerPoint, which for the speaker displays useful information - slides, notes, timer. SlideDog comes with an application that allows you to use your smartphone as a remote control.

SlideDog supports interviews, feedback and communication directly during the presentation via the general link for the listeners.

An influential downside of the solution is that it only works on Windows.

The main feature is the ability to integrate a wide range of multimedia files into the presentation.

Price: freemium, paid version from $99 per year per user.

Use case: small and medium-sized businesses using different multimedia formats when working with an audience.

Creating slides: yes

Live streaming: yes

Offline Presentation:

Slide Templates: None

The opportunity to share slides in social networks: no

Souffler with comments: no

Gathering responses to slides: yes

Traffic Analysis: Yes

Author: Natalka Cech for ROI4CIO