Webcams (Global Market)

Video Surveillance (Global Market)

Main article: Video surveillance (global market)

History

2023: Webcam sales up 11% to $4.6 billion

In 2023, the global web camera market grew to $4.6 billion. This is 11% more compared to 2022, when sales of such devices were estimated at $4.13 billion. Industry trends are addressed in the Market Research Future survey published in mid-December 2024.

The introduction of remote work and distance learning models is helping to increase the demand for webcams. The active development of such platforms began during the COVID-19 pandemic, when people around the world found themselves in self-isolation. In such a situation, the need for effective communication solutions has sharply increased. Webcams are used for video conferencing, online meetings and virtual collaboration.

Another important market driver is technological advances. Manufacturers are constantly improving their products by offering higher resolution webcams as well as additional features such as noise cancelling tools. At the same time, the integration of artificial intelligence increases the performance and usability of devices. Special mechanisms for autofocus and image quality improvement in low light conditions allow you to broadcast content in good detail. These tools help increase productivity and build a more immersive experience during virtual meetings.

The industry is also being stimulated by the increased popularity of streaming platforms. Content creators, game lovers and entertainment professionals are increasingly relying on high-quality webcams to broadcast certain materials and create exciting video content.

By resolution, the webcam market is segmented into 720p, 1080p, 1440p, and 4K format models. Of these, the largest revenue in 2023 was brought by 1080p devices - about $2 billion: such products, as analysts note, provide the optimal balance between quality and availability, and therefore it is on them that many consumers choose. Sales of 720p products in monetary terms amounted to approximately $1.5 billion. Another $0.6 billion was brought by 1440p cameras. The contribution of 4K models is about $0.5 billion: due to the high image quality, such solutions are in demand primarily in the segments of professional video streaming and game streaming. The connection type is dominated by webcams equipped with a wired USB interface. At the same time, it is said to increase demand for wireless devices with a Wi-Fi controller. The list of leading manufacturers includes:

• Dell;
• Creative Technology;
• Zebra Technologies;
• Canon;
• HP;
• Ausdom;
• Logitech;
• Teradek;
• Samsung;
• Logitech G;
• Lenovo;
• A4Tech;
• Microsoft;
• Razer;
• Asus.

Geographically, the leaders in 2023 were North America and the Asia-Pacific region with sales of $1.5 billion. This is followed by Europe with an estimate of $1.2 billion.

In general, as noted in the study, there are significant changes in the web camera market due to the increased demand for remote work and online communication. The development of social media and the video streaming boom will also continue to have a positive impact on the industry. Web camera sales are estimated to reach $5.11 billion in 2024. Market Research Future analysts believe that in the future, the CAGR (average annual growth rate in complex percentages) will be 11.25%. As a result, by 2032, costs on a global scale could rise to $12 billion.^[1]

Notes