Wine (global market)

Russian wine

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2023: Top 10 Silent and Sparkling Wine Countries

At the end of 2023, France, Italy and Spain took first, second and third places, respectively, in terms of the production of still and sparkling wines in the world. The top three accounted for about 48% of product output. This is evidenced by data from the International Organization for Viticulture and Winemaking (OIV), which TAdviser got acquainted with in March 2025.

According to the OIV report, wine consumption in the world in 2024 amounted to 221 million hectoliters (hl), which is 2.6% less than a year earlier, as well as 7.5% lower than in 2018. Wine consumption in 2023 was the lowest since 1996, the researchers said.

In 2023, the volume of wine trade on a global scale decreased by 6.3%, amounting to 99 million hectoliters, and in money the market volume decreased by 4.7%, to €36 billion.

Despite the fact that wine is consumed in 195 countries, 51% of the total consumption is in five countries. The largest consumption of wine in 2023 was recorded in the USA (33.3 million gl), France (24.4 million gl), Italy (21.8 million gl), Germany (19.1 million gl) and Britain (12.8 million gl). However, in these countries, consumption decreased by 2-3% compared to 2022.

The largest reduction in demand for wine in 2023 was observed in China - about 25%, with a total consumption of 6.8 million gl, which is 60% lower than five years ago, which was facilitated by the COVID-19 pandemic.

The average price per litre of wine in 2023 was €3.62, up 2% from 2022 and up 29% from 2020. This increase is due to inflation and increased supply costs. Record price growth was one of the reasons for the reduction in consumption, as consumers faced a drop in purchasing power against the background of inflation.

2020: Global wine consumption falls to lowest since 2002

At the end of April 2021, the Trade Organization France reported that wine consumption worldwide in 2020 fell to its lowest level since 2002, as bars and restaurants closed their doors and tourist trips stopped due to the pandemic. coronavirus

Total wine consumption fell 3% to approximately 234 million hectoliters in 2020, or approximately 6.2 billion gallons, Paris the International Winemaking Organization, based at the International Winemaking Organization, said. The decline was also driven by a 25% American tariff on the import of some European wines, which was introduced by USA Donald Trump the former president at the end of 2019 due to a transatlantic dispute over subsidies for aircraft construction. These restrictions were suspended by US President Joe Biden in a deal with officials in EU March 2021.

Global wine consumption has fallen to its lowest since 2002

As for the market value, according to the International Winemaking Organization, the total export of wine from producing countries, a key indicator of the industry, fell by 6.7% in 2020 to 29.6 billion euros ($35.6 billion). However, this figure turned out to be better than experts who expected exports to fall by 10% predicted.

This forecast turned out to be too negative, - admitted the director of the International Winemaking Organization Pau Roca at an online press conference.

Increased sales of wine in supermarkets helped offset losses associated with the closure of cafes, bars and restaurants during the period of social distancing. The crisis hit festive sparkling wines such as champagne hardest, but sales of boxed wines in 2020 exceeded sales in all other categories and grew by 12%. However, these wines still account for only 4% of global production in volume and only 2% in value, the International Winemaking Organization said.^[1]

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